# US 12,114,028 B2 · Methods and apparatus to determine media exposure of a panelist > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,114,028 B2 - Document ID: US12114028B2 - Status: Granted - Kind: B2 - Application number: 18/358,023 - Filed: 2023-07-25 - Published: 2023-11-16 - Granted: 2024-10-08 - Earliest claimed: 2018-12-21 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: Jeremey M. Davis; Nicholas Mannion - Web page: https://patentgrep.com/patent/US12114028B2 ## CPC - H04N 21/2407: {Monitoring of transmitted content, e.g. distribution time, number of downloads (arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14)} - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - H04N 21/254: Management at additional data server, e.g. shopping server, rights management server {(arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53)} - H04N 21/44204: {Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31)} - H04N 21/6582: {Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number (arrangements where receivers interact with the broadcast H04H20/38)} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - H04N 21/8355: involving usage data, e.g. number of copies or viewings allowed - H04N 21/8456: {by decomposing the content in the time domain, e.g. in time segments} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Methods, apparatus, systems and articles of manufacture to determine media exposure of a panelist are disclosed. An example apparatus include memory; computer readable instructions; and processor circuitry to execute the computer readable instructions to: determine an anonymized identifier from media monitoring data corresponding to a personal people meter of a panelist; filter anonymized census data from a plurality of media devices based on the anonymized identifier; when second media data different than first media data is included in the media monitoring data during a same time duration, tag the time duration as corresponding to multiple media exposure; and credit exposure to media for the panelist based on the tag. ## Claims ### Claim 1 An audience measurement computing system comprising: at least one processor; memory having stored therein computer readable instructions that, when executed by the at least one processor, cause the audience measurement computing system to perform a set of operations including: determining that census data corresponding to a panelist includes first media data that is not included in media monitoring data for the panelist during a first time period; responsive to determining that the census data corresponding to the panelist includes first media data that is not included in the media monitoring data for the panelist, generating backfilled media monitoring data for the panelist by supplementing the media monitoring data for the panelist during the first time period with the first media data; determining, based on media data in at least one of the census data and the media monitoring data, that the panelist is associated with simultaneous exposure to multiple distinct media sources during a second time period; and responsive to determining that the panelist is associated with simultaneous exposure to multiple distinct media sources during the second time period, augmenting the backfilled media monitoring data for the panelist to indicate that the second time period included simultaneous media exposures to multiple distinct media sources. ### Claim 2 (depends on 1) The audience measurement computing system of claim 1, wherein the operations further include obtaining the census data corresponding to the panelist by filtering anonymized census data using an anonymized identifier corresponding to the panelist. ### Claim 3 (depends on 2) The audience measurement computing system of claim 2, wherein the operations further include determining the anonymized identifier corresponding to the panelist. ### Claim 4 (depends on 2) The audience measurement computing system of claim 2, wherein the anonymized census data corresponds to media accessed by a plurality of media devices, the anonymized census data including anonymized identifiers for the plurality of media devices. ### Claim 5 (depends on 1) The audience measurement computing system of claim 1, wherein the operations further include crediting media exposure for the panelist based on the augmented backfilled media monitoring data. ### Claim 6 (depends on 1) The audience measurement computing system of claim 1, wherein the operations further include obtaining the media monitoring data for the panelist from a meter device associated with the panelist. ### Claim 7 (depends on 6) The computing system of claim 6, further including the meter device, the meter device configured to generate the media monitoring data based on ambient audio samples. ### Claim 8 A method comprising: determining that census data corresponding to a panelist includes first media data that is not included in media monitoring data for the panelist during a first time period; responsive to determining that the census data corresponding to the panelist includes first media data that is not included in the media monitoring data for the panelist, generating backfilled media monitoring data for the panelist by supplementing the media monitoring data for the panelist during the first time period with the first media data; determining, based on media data in at least one of the census data and the media monitoring data, that the panelist is associated with simultaneous exposure to multiple distinct media sources during a second time period; and responsive to determining that the panelist is associated with simultaneous exposure to multiple distinct media sources during the second time period, augmenting the backfilled media monitoring data for the panelist to indicate that the second time period included simultaneous media exposures to multiple distinct media sources. ### Claim 9 (depends on 8) The method of claim 8, further including obtaining the census data corresponding to the panelist by filtering anonymized census data using an anonymized identifier corresponding to the panelist. ### Claim 10 (depends on 9) The method of claim 9, further including determining the anonymized identifier corresponding to the panelist. ### Claim 11 (depends on 9) The method of claim 9, wherein the anonymized census data corresponds to media accessed by a plurality of media devices, the anonymized census data including anonymized identifiers for the plurality of media devices. ### Claim 12 (depends on 8) The method of claim 8, further including crediting media exposure for the panelist based on the augmented backfilled media monitoring data. ### Claim 13 (depends on 8) The method of claim 8, further including obtaining the media monitoring data for the panelist from a meter device associated with the panelist. ### Claim 14 (depends on 13) The method of claim 13, wherein the meter device is configured to generate the media monitoring data based on ambient audio samples. ### Claim 15 A non-transitory computer readable storage medium having stored therein instructions which, upon execution by at least one processor, cause performance of a set of operations comprising: determining that census data corresponding to a panelist includes first media data that is not included in media monitoring data for the panelist during a first time period; responsive to determining that the census data corresponding to the panelist includes first media data that is not included in the media monitoring data for the panelist, generating backfilled media monitoring data for the panelist by supplementing the media monitoring data for the panelist during the first time period with the first media data; determining, based on media data in at least one of the census data and the media monitoring data, that the panelist is associated with simultaneous exposure to multiple distinct media sources during a second time period; and responsive to determining that the panelist is associated with simultaneous exposure to multiple distinct media sources during the second time period, augmenting the backfilled media monitoring data for the panelist to indicate that the second time period included simultaneous media exposures to multiple distinct media sources. ### Claim 16 (depends on 15) The non-transitory computer readable storage medium of claim 15, wherein the operations further include obtaining the census data corresponding to the panelist by filtering anonymized census data using an anonymized identifier corresponding to the panelist. ### Claim 17 (depends on 16) The non-transitory computer readable storage medium of claim 16, wherein the operations further include determining the anonymized identifier corresponding to the panelist. ### Claim 18 (depends on 16) The non-transitory computer readable storage medium of claim 16, wherein the anonymized census data corresponds to media accessed by a plurality of media devices, the anonymized census data including anonymized identifiers for the plurality of media devices. ### Claim 19 (depends on 15) The non-transitory computer readable storage medium of claim 15, wherein the operations further include crediting media exposure for the panelist based on the augmented backfilled media monitoring data. ### Claim 20 (depends on 15) The non-transitory computer readable storage medium of claim 15, wherein the operations further include obtaining the media monitoring data for the panelist from a meter device associated with the panelist.