# US 12,112,352 B2 · System and method for monitoring mobile media

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- Number: US 12,112,352 B2
- Document ID: US12112352B2
- Status: Granted
- Kind: B2
- Application number: 17/201,419
- Filed: 2021-03-15
- Published: 2021-07-01
- Granted: 2024-10-08
- Earliest claimed: 2018-12-14
- Assignees: Productive Application Solutions, Inc.
- Applicants: Productive Application Solutions, Inc.
- Inventors: Peter Ta; Gerald Maliszewski
- Web page: https://patentgrep.com/patent/US12112352B2

## CPC

- G06Q 30/0266: {based on the position of the vehicle}
- G06Q 10/0631: Resource planning, allocation, distributing or scheduling for enterprises or organisations
- G06Q 30/0244: {Optimization}
- G06Q 30/0252: {based on events or environment, e.g. weather or festivals}
- G06Q 30/0267: {Wireless devices}
- G06Q 30/0284: {Time or distance, e.g. usage of parking meters or taximeters}
- G06Q 50/40: Business processes related to the transportation industry (shipping G06Q10/083)
- G06Q 2240/00: Transportation facility access, e.g. fares, tolls or parking
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A public exposure monitored media projection system is presented made up of a media projection subsystem that is configured for attachment to a mobile platform, and which may be selectively enabled. A monitoring subsystem measures public exposure to projected media and supplies exposure measurements. A communications subsystem accepts verification information including media projection subsystem enablement and the exposure measurements. A handicap subsystem offsets the media value associated with the enablement of the media projection subsystem, which is calculated in response to the exposure measurements. Typically, a rewards subsystem provides a reward to an entity (e.g., the media projection subsystem (MPS) owner) in response to the media value offset by the exposure measurement. The system may also include a publically accessible access point, a location subsystem, and a targeting subsystem for selecting a media projection subsystem target geographic location.

## Claims

### Claim 1

A public exposure monitored media projection system comprising:
a media projection subsystem, configured for attachment to a mobile platform;
a monitoring subsystem having an interface to measure public exposure to projected media and an output to supply exposure measurements;
a communications subsystem, configured for attachment to the media projection subsystem, having an interface to accept verification information including media projection subsystem enablement, selected target geographic location, and the exposure measurements;
a handicap subsystem having an output offsetting a media value associated with the enablement of the media projection subsystem, calculated in response to the exposure measurements and the selected geographic location;
a location subsystem, configured for attachment to the media projection subsystem, having an output to supply a geographic location of the media projection subsystem; and,
a targeting subsystem for selecting a media projection subsystem target geographic location from a plurality of potential target geographic locations having corresponding location values.

### Claim 2 (depends on 1)

The system of claim 1 further comprising:
a rewards subsystem to provide a reward to an entity in response to the media value offset by the exposure measurement.

### Claim 3 (depends on 1)

The system of claim 1 further comprising:
a rewards subsystem to provide a reward to an entity in response to a combination of the offset media value and the location value.

### Claim 4 (depends on 1)

The system of claim 1 wherein the communications subsystem transmits the verification information to a central controller server; and,
the system further comprising:
the server configured to enable the targeting and handicap subsystems.

### Claim 5 (depends on 1)

The system of claim 1 wherein the media projection subsystem is configured to enable the targeting and handicap subsystems.

### Claim 6 (depends on 1)

The system of claim 1 wherein the monitoring subsystem is selected from a group consisting of a camera, sonar, LIDAR, and a photodetector ranging subsystem.

### Claim 7 (depends on 1)

The system of claim 1 further comprising:
a facial direction detection subsystem having an interface to accept images from a camera, select faces from camera images, and measure the duration of time the faces are directed to the media projection subsystem.

### Claim 8 (depends on 7)

The system of claim 7 wherein the camera is mounted on an airborne vehicle.

### Claim 9 (depends on 1)

The system of claim 1 further comprising:
a publically accessible access point (AP), configured for attachment to the media projection subsystem, selected from the group consisting of an IEEE 803.11 Wireless Local Area Network (WLAN), an IEEE 803.15 Wireless Personal Area Network (WPAN), and both WLAN and WPAN;
a communication gauge having an output to supply a measurement of communication statistics; and,
wherein the handicap subsystem modifies a communication value associated with the AP in response to the communication statistics.

### Claim 10 (depends on 9)

The system of claim 9 further comprising:
a rewards subsystem to provide a reward to an entity in response to the communication value offset by the communication statistics.

### Claim 11 (depends on 1)

The system of claim 1 wherein the media projection subsystem is selected from a group consisting of an image projector, a retractable screen deployed over an exterior surface of the mobile platform, a liquid crystal display, holographic display, a light emitting diode display, a media topper, popup, wallscape, electroluminescent (EL) display, switchable glass displays, persistent image fan, and combinations thereof.

### Claim 12 (depends on 1)

The system of claim 1 wherein the monitoring subsystem measures an actual media projection subsystem viewing angle.

### Claim 13

A public exposure monitored communications hub system comprising:
a publically accessible access point (AP), configured for attachment to a mobile platform, selected from the group consisting of an IEEE 803.11 Wireless Local Area Network (WLAN), an IEEE 803.15 Wireless Personal Area Network (WPAN), and both WLAN and WPAN;
a communications subsystem, configured for attachment to the mobile platform, having an interface to receive a selected target geographic location, and having an interface to transceiver AP communications with a central control server;
a communication gauge having an output to supply a measurement of communication statistics;
a handicap subsystem having an output to modify a communication value associated with AP enablement in response to the communication statistics, as modified in response to the selected target geographic location;
a location subsystem, configured for attachment to AP, having an output to supply a geographic location of the AP; and,
a targeting subsystem for selecting an AP target geographic location from a plurality of potential target geographic locations having corresponding location values.

### Claim 14 (depends on 13)

The system of claim 13 further comprising:
a rewards subsystem to provide a reward to an entity in response to the communication value offset by the communication statistics.

### Claim 15 (depends on 13)

The system of claim 13 further comprising:
a rewards subsystem to provide a reward to an entity in response to a combination of the communication value and the location value.

### Claim 16 (depends on 13)

The system of claim 13 further comprising:
a media projection subsystem configured for attachment to the AP.

### Claim 17

A public exposure monitored media projection system comprising:
a media projection subsystem, configured for attachment to a mobile platform;
a monitoring subsystem having an interface to measure public exposure to projected media and an output to supply exposure measurements;
a communications subsystem, configured for attachment to the media projection subsystem, having an interface to accept verification information including media projection subsystem enablement, geographic location, and the exposure measurements; and,
a handicap subsystem having an output offsetting a media value associated with the enablement of the media projection subsystem, calculated in response to the exposure measurements and the geographic location.

### Claim 18 (depends on 17)

The system of claim 17 further comprising:
a rewards subsystem to provide a reward to an entity in response to the media value offset by the exposure measurement.

### Claim 19 (depends on 17)

The system of claim 17 further comprising:
a rewards subsystem to provide a reward to an entity in response to a combination of the offset media value and the geographic location.

### Claim 20 (depends on 17)

The system of claim 17 wherein the communications subsystem transmits the verification information to a central controller server; and,
the system further comprising:
the server configured to enable the handicap subsystem.

### Claim 21 (depends on 17)

The system of claim 17 wherein the monitoring subsystem is selected from a group consisting of a camera, sonar, LIDAR, and a photodetector ranging subsystem.

### Claim 22 (depends on 17)

The system of claim 17 wherein the camera is mounted on an airbome vehicle.

### Claim 23 (depends on 17)

The system of claim 17 further comprising:
a publically accessible access point (AP), configured for attachment to the media projection subsystem, selected from the group consisting of an IEEE 803.11 Wireless Local Area Network (WLAN), an IEEE 803.15 Wireless Personal Area Network (WPAN), and both WLAN and WPAN;
a communication gauge having an output to supply a measurement of communication statistics; and,
wherein the handicap subsystem modifies a communication value associated with the AP in response to the communication statistics.

### Claim 24 (depends on 23)

The system of claim 23 further comprising:
a rewards subsystem to provide a reward to an entity in response to the communication value offset by the communication statistics.

### Claim 25 (depends on 17)

The system of claim 17 wherein the media projection subsystem is selected from a group consisting of an image projector, a retractable screen deployed over an exterior surface of the mobile platform, a liquid crystal display, holographic display, a light emitting diode display, a media topper, popup, wallscape, electroluminescent (EL) display, switchable glass displays, persistent image fan, and combinations thereof.

### Claim 26 (depends on 17)

The system of claim 17 wherein the monitoring subsystem measures an actual media projection subsystem viewing angle.
