# US 12,112,090 B1 · Visual display system

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- Number: US 12,112,090 B1
- Document ID: US12112090B1
- Status: Granted
- Kind: B1
- Application number: 17/475,106
- Filed: 2021-09-14
- Granted: 2024-10-08
- Earliest claimed: 2018-06-25
- Applicants: Beth Harris
- Inventors: Beth Harris
- Web page: https://patentgrep.com/patent/US12112090B1

## CPC

- G06F 3/147: using display panels
- G06F 3/1423: {controlling a plurality of local displays, e.g. CRT and flat panel display}
- G06Q 20/20: Point-of-sale [POS] network systems
- G06Q 20/209: {Specified transaction journal output feature, e.g. printed receipt or voice output}
- G07G 1/0018: {Constructional details, e.g. of drawer, printing means, input means}
- G07G 1/01: Details for indicating
- G09G 5/14: Display of multiple viewports
- G09G 2300/023: Display panel composed of stacked panels
- G09G 2340/14: Solving problems related to the presentation of information to be displayed
- G09G 2340/145: related to small screens
- G09G 2370/04: Exchange of auxiliary data, i.e. other than image data, between monitor and graphics controller
- G09G 2370/06: Consumer Electronics Control, i.e. control of another device by a display or vice versa
- G09G 2380/06: Remotely controlled electronic signs other than labels
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G07G: REGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
- G09G: ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION (arrangements for transferring data between digital computers and displays G06F3/14; static indicating arrangements comprising an association of a number of separate sources or light control cells G09F9/00; static indicating arrangements comprising integral associations of a number of light sources H01J, H01K, H10H, H05B33/12; scanning, transmission or reproduction of documents or the like, e.g. facsimile transmission, details thereof H04N1/00)

## Abstract

A system including a secondary visual digital display on the customer-facing side of a cash register or point-of-sale terminal display. The customer-facing digital display presents advertising content, videos, informational content, or any other form of content that the business or location owner or operator would like to have displayed to customers. An application program, as described below, is stored and/or loaded on memory storage in the secondary display and run by a microprocessor in the secondary display, or alternatively, is stored and/or loaded on a separate device, and run by a microprocessor in the secondary display or in the separate device. The content may be displayed based upon context. The content can be programmed and managed by the business or location owner or operator, by a third party service that creates and provides content for sale to business/location owners and operators, or by a third party service/operator that manages a system (including, but not limited to, the obtaining and downloading of content) as part of a negotiated contract with the owner or operation of a business or location (or multiple businesses or locations).

## Claims

### Claim 1

A system, comprising:
a remote content server in electronic communication with a network and a server computer storage device, said remote content server configured to receive updates to content stored thereon from one or more authorized users;
a point-of-sale or business terminal or register with a front side and a back side, wherein the front side is viewable by a first viewer facing the front side, said terminal or register in electronic communication with the network;
a secondary display positioned on or proximate to said back side, wherein the secondary display is positioned to be viewable by a second viewer facing the back side;
a local computer storage device in electronic communication with the network, configured to store a playlist of pre-selected content; and
a local microprocessor in electronic communication with the network, programmed to execute a local application program to cause the secondary display to display the playlist of pre-selected content, wherein the display of the playlist on the secondary display is independent of activity on the point-of-sale or business terminal or register;
wherein the pre-selected content is periodically transmitted, over the computer network, to the local computer storage device from the remote content server.

### Claim 2 (depends on 1)

The system of claim 1, wherein the secondary display is a digital display.

### Claim 3 (depends on 1)

The system of claim 1, wherein the secondary display is an LED or LCD display screen.

### Claim 4 (depends on 1)

The system of claim 1, wherein the secondary display is affixed to the point-of-sale or business terminal or register.

### Claim 5 (depends on 4)

The system of claim 4, wherein the secondary display is locked to the point-of-sale or business terminal or register.

### Claim 6 (depends on 4)

The system of claim 4, further comprising a bracket affixing the secondary display to the point-of-sale or business terminal or register.

### Claim 7 (depends on 1)

The system of claim 1, wherein the pre-selected content is sent to the computer storage device by electronic communications from a remote server.

### Claim 8 (depends on 7)

The system of claim 7, wherein the pre-selected content sent to the computer storage device includes content converted to a standard format.

### Claim 9 (depends on 1)

The system of claim 1, wherein the pre-selected content comprises video or still-images, or both.

### Claim 10 (depends on 1)

The system of claim 1, wherein point-of-sale or business terminal or register is located in a retail store, an airport, a concessions stand, a restaurant, a bar, or a sports, entertainment or music venue.

### Claim 11

A system, comprising:
a central computer server with a first microprocessor in electronic communication with a computer network and with a central database containing a plurality of content; and
a plurality of remote secondary displays, each remote secondary display in electronic communication with the computer network and associated with a computer storage device and with a corresponding point-of-sale or business terminal or register with a front side and a back side, with a primary display positioned on the front side, wherein each remote secondary display is positioned on or proximate to the back side, and further wherein each remote secondary display is positioned to be viewable by a viewer facing the back side;
wherein the first microprocessor is programmed to select, configure and send a playlist of pre-selected content selected from the plurality of content in the central database to each remote secondary display for storage on the corresponding local computer storage device and for display on the corresponding remote secondary display, wherein the display of the playlist of pre-selected content on the secondary display is independent of activity on the point-of-sale or business terminal or register.

### Claim 12 (depends on 11)

The system of claim 11, wherein the same playlist is sent to two or more of said remote secondary displays.

### Claim 13 (depends on 11)

The system of claim 11, wherein the plurality of remote secondary displays are grouped by one or more parameters.

### Claim 14 (depends on 13)

The system of claim 13, wherein the parameters comprise one or more of location, type of location, type of business, or business name.

### Claim 15 (depends on 11)

The system of claim 11, wherein multiple playlists are sent to a single remote secondary display.

### Claim 16 (depends on 11)

The system of claim 11, wherein the playlist display parameters are controlled by the central server.

### Claim 17 (depends on 16)

The system of claim 16, wherein the playlist display parameters comprise one or more of start time, end time, continuous play, sequence of content, random play of content.

### Claim 18 (depends on 16)

The system of claim 16, wherein the playlist display parameters comprise one or more of addition of live programming or display of alerts.
