Method and apparatus for menu placement on a media playback device

A system comprising:

• a module, implemented at least partially by computing hardware, configured to, at a server, receive from a third-party device a request comprising:
• a) an identification of a selected program, (b) interactive information menu content, and (c) an indication of a chronological point in the selected program;
• a module, implemented at least partially by computing hardware, configured to at the server, in response to the receiving, detect that the selected program is being generated for display on a user device;
• a module, implemented at least partially by computing hardware, configured to identify a particular period of time, wherein the particular period of time:
• (a) begins a specified period of time before the chronological point, and (b) ends the specified period of time after the chronological point;
• a module, implemented at least partially by computing hardware, configured to detect that a pause user input for pausing the display of the selected program at a point in the selected program proximate the indicated chronological point is received;
• a module, implemented at least partially by computing hardware, configured to determine whether the point in the selected program proximate the indicated chronological point is within the specified period of time;
• and
• a module, implemented at least partially by computing hardware, configured at the server, in response to determining that the point in the selected program proximate the indicated chronological point is within the specified period of time, to cause to generate for display of the interactive information menu content received from the third-party device on the user device.

A non-transitory computer-readable media storing instructions that, when executed by a computing device, causes:

• receiving, at a server from a third-party device a request comprising:
• a) an identification of a selected program, (b) interactive information menu content, and (c) an indication of a chronological point in the selected program;
• in response to the receiving:
• detecting, at the server, that the selected program is being generated for display on a user device;
• identifying a particular period of time, wherein the particular period of time:
• (a) begins a specified period of time before the chronological point, and (b) ends the specified period of time after the chronological point;
• detecting that a pause user input for pausing the display of the selected program at a point in the selected program proximate the indicated chronological point is received;
• determining whether the point in the selected program proximate the indicated chronological point is within the specified period of time;
• and
• in response to determining that the point in the selected program proximate the indicated chronological point is within the specified period of time, causing, by the server, to generate for display on the user device, the interactive information menu content received from the third-party device.