Audio advertisement delivery system, program and user terminal based on two or more advertisement locations and the user direction

A system for voice advertisement delivery that audibly delivers spatial sound of voice advertisement to a user terminal used by a user from a direction of a location where voice advertisement is set, comprising:

• a designation unit that designates advertisement location information indicating a location to set the voice advertisement;
• a user location acquisition unit that acquires user location information indicating a location of a user;
• a user direction acquisition unit that acquires a user direction information indicating a direction of the user's face;
• a delivery unit that delivers the advertisement location information and voice advertisement data to the user terminal when the acquired user location information approaches the designated advertisement location information in a situation that satisfies a predetermined condition;
• a spatial sound operation unit that operates a relative direction of the user to an advertisement location based on the user location information, the user direction information, and the advertisement location information and operates spatial sound for the user to hear from a direction of the advertisement location;
• a voice content detection unit that detects a voice content that the user is listening to with the user terminal;
• and
• a voice content change unit that changes the detected voice content
• wherein
• the delivery unit delivers the voice advertisement data according to the detected voice content, and
• the spatial sound operation unit changes a direction of the spatial sound of the detected voice content and informs the user a direction of preferred voice advertisement;
• wherein when the acquired user location information satisfies a predetermined condition of the information of two or more advertisement locations, the delivery unit detects a direction which the user approaches, selects the information of an advertisement location in the direction which the user approaches from two or more advertisements locations, and delivers the advertisement location information and the voice advertisement data that are designated for the selected advertisement location.