A tobacco plant, or part thereof, comprising a non-transgenic and non-natural mutation that introduces a stop codon into SEQ ID NO:3, wherein said non-transgenic and non-natural mutation reduces the nicotine level of said tobacco plant to below 60% of the nicotine level of a control tobacco plant when grown in similar growth conditions, wherein said tobacco plant produces a leaf, when cured, having a USDA grade index value comparable to the USDA grade index value of said control plant, wherein said control plant does not comprise said non-transgenic and non-natural mutation, and wherein said tobacco plant and said control tobacco plant are Nicotiana tabacum plants.