Fitness equipment storage system

An exercise equipment storage device, comprising:

• an outer shell;
• and
• an inner storage assembly configured for storing and organizing fitness equipment,
• wherein the inner storage assembly is configured to conceal within a hollow interior of the outer shell,
• wherein the inner storage assembly is unattached to the outer shell and is further configured to be entirely removed from the outer shell in a normal mode of use,
• wherein the inner storage assembly is a stand-alone unit when removed from the outer shell,
• wherein the outer shell is configured to conceal exercise equipment stored within the inner storage assembly in a living space of a home environment, and to discretely integrate with the living space,
• where the outer shell may further serve as a support surface for objects placed on top of the outer shell,
• wherein the inner storage assembly includes a top shelf and a bottom shelf,
• wherein at least one shelf of the top shelf and the bottom shelf is configured to support and retain exercise weights,
• wherein the top shelve includes at least 2 hooks which extend below the top shelf and together provide a leveled support surface configured to hold a rolled-up mat above the bottom shelf,
• wherein the outer shell includes a top panel, a pair of opposing side panels extending downwardly from opposite sides of the top panel, a front opening defined between front edges of the top panel and opposing side panels, and a back panel integrated continuously between rear edges of the top panel and side panels,
• wherein the inner storage assembly includes a front panel configured to fit within the front opening of the outer shell,
• wherein the inner storage assembly includes a handle within the front panel, and
• wherein the inner storage assembly includes a holder configured to retain an electronic device.