Information processing apparatus, information processing method, and storage medium for color adjusting at a time of outputting an image based on input image data

An information processing apparatus that generates drawing data for causing an image output apparatus to draw an input image, the information processing apparatus comprising:

• at least one processor;
• a memory coupled to the at least one processor storing instructions that, when executed by the at least one processor, cause the at least one processor to function as:
• an adjustment unit configured to adjust at least one of a tint, brightness, contrast and density of a color represented in a first color space, which is included in the input image;
• a receiving unit configured to receive designation of a predetermined color matching method from a plurality of color matching methods, wherein the predetermined color matching method is a method for printing point of purchase advertising:
• a control unit configured to control adjustment in the adjustment unit in accordance with whether a designated color in the first color space, which is included in the input image, is converted into a destination color, which is associated with the designated color in advance, in a second color space, which can be handled by the image output apparatus, in a case where drawing of the input image is performed in the image output apparatus;
• and
• a generation unit configured to generate the drawing data for the input image,
• wherein the control unit performs control such that adjustment is not performed in the adjustment unit for at least the designated color of colors included in the input image in a case where the conversion is performed in the image output apparatus and where the conversion is performed on the basis that the receiving unit has received the designation of the predetermined color matching method.