# US 12,015,817 B2 · Configurable content for grouped subsets of users

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- Number: US 12,015,817 B2
- Document ID: US12015817B2
- Status: Granted
- Kind: B2
- Application number: 17/311,682
- Filed: 2019-12-06
- Published: 2022-07-14
- Granted: 2024-06-18
- Earliest claimed: 2018-12-07
- Assignees: Warner Bros. Entertainment Inc.
- Applicants: Warner Bros. Entertainment Inc.
- Inventors: Justin Herz; William Zajac; Ha Nguyen; Arvell A. Chappell, III; Gregory Gewickey; Pamela J. Allison; Rana Brahma; Prashant Abhyankar; Michael Zink; Shaun Novak
- Web page: https://patentgrep.com/patent/US12015817B2

## CPC

- G06Q 30/0269: {based on user profile or attribute}
- H04N 21/41422: {located in transportation means, e.g. personal vehicle (arrangements specially adapted for transportation systems in broadcast systems H04H20/62)}
- G06F 3/016: {Input arrangements with force or tactile feedback as computer generated output to the user}
- G06Q 30/0265: {Vehicular advertisement}
- G06Q 30/0282: Rating or review of business operators or products
- G06Q 30/0631: {Recommending goods or services}
- G06Q 50/40: Business processes related to the transportation industry (shipping G06Q10/083)
- H04N 21/441: Acquiring end-user identification {, e.g. using personal code sent by the remote control or by inserting a card}
- H04N 21/44218: {Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45)}
- H04N 21/4524: {involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00)}
- H04N 21/4532: {involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18)}
- H04N 21/458: Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules {; time-related management operations (arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10)}
- H04N 21/854: Content authoring
- H04N 21/8549: Creating video summaries, e.g. movie trailer {(retrieval in video databases by using presentations in form of a video summary G06F16/739)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

Methods and apparatus for personalizing a vehicle with a sensory output device include receiving, by one or more processors, a signal indicating an identity or passenger profile of a detected passenger in or boarding the vehicle, accessing preference data and geographic location data for the passenger, and selecting sensory content for delivery to the passenger in the vehicle based on the preference data and geographic location data. Methods and apparatus for producing video customized for a preference profile of a person or cohort include associating each of stored video clips with a set of characteristic parameters relating to user-perceivable characteristics, receiving user profile data relating to the person or cohort, selecting video clips from the data structure based at least partly on the user profile data, and automatically producing a video including the preferred video clips.

## Claims

### Claim 1

A computer-implemented method for personalizing content delivery for a grouped subset of users operating one or more output devices communicatively coupled to a server, the method comprising:
receiving, by one or more processors of the server, a signal indicating an identity profile of a user within a grouped subset of users operating one or more output devices communicatively coupled to a server;
accessing, by the one or more processors, preference data for the user;
determining, by the one or more processors, an estimated duration of associated with the user being within the grouped subset of users operating the one or more output devices communicatively coupled to a server;
selecting, by the one or more processors, electronic media content for delivery to the one or more output devices of the grouped subset of users based on the preference data of the grouped subset of users and the determined estimated duration;
refining, by the one or more processors, the selection of electronic media content for the user based on a predictive analytics algorithm of biometric or emotional intensity data of the user; and
delivering, by the one or more processors, the refined selection of the electronic media content to the one or more output devices.

### Claim 2 (depends on 1)

The method of claim 1, wherein the user is waiting at a designated location for a vehicle to arrive after hailing a ride, and further comprising, upon receiving, by the one or more processors, the signal, accessing a database of configuration information for a transit ride or for the vehicle.

### Claim 3 (depends on 2)

The method of claim 2, further comprising dispatching, by the one or more processors, the vehicle selected from a set of different available vehicles, based on the electronic media content.

### Claim 4 (depends on 2)

The method of claim 2, further comprising selecting by the one or more processors, the vehicle based on installed hardware for entertainment consumption.

### Claim 5 (depends on 1)

The method of claim 1, further comprising detecting, by the one or more processors, a mood of the user based on one or more biometric indicators, wherein the selecting is further based on the user's mood.

### Claim 6 (depends on 1)

The method of claim 1, wherein the user is waiting at a designated location for a vehicle to arrive after hailing a ride and the delivering comprises providing the electronic media content to the vehicle before the user enters the vehicle.

### Claim 7 (depends on 6)

The method of claim 6, further comprising selecting, by the one or more processors, a second user to share the vehicle based on matching an interest of the second user to the electronic media content.

### Claim 8 (depends on 1)

The method of claim 1, wherein the output device comprises an optical projector, the selecting further comprises selecting a still or video image for projecting to a display surface.

### Claim 9 (depends on 8)

The method of claim 8, wherein the still or video image is selected for projecting onto clothing, and the delivering further comprises projecting the still or video image onto clothing.

### Claim 10 (depends on 1)

The method of claim 1, wherein the selecting the electronic media content is further based on at least one of: selecting content simulating at least one of a vehicle driver or fellow passenger, or a simulated personality based on a fictional character.

### Claim 11

An apparatus for personalizing a content delivery for a grouped subset of users operating, comprising:
at least one memory storing processor-readable instructions;
one or more processors configured to access the at least one memory and execute the processor-readable instructions to perform operations, the operations comprising:
receiving a signal indicating an identity profile of a user within a grouped subset of users operating one or more output devices communicatively coupled to a server;
accessing preference data for the user;
determining an estimated duration associated with the user being within the grouped subset of users operating the one or more output devices communicatively coupled to a server;
selecting electronic media content for delivery to the one or more output devices of the grouped subset of users based on the preference data of the grouped subset of users and the determined estimated duration;
refining, by the one or more processors, the selection of electronic media content for the user based on a predictive analytics algorithm of biometric or emotional intensity data of the user; and
delivering, by the one or more processors, the refined selection of the electronic media content to the one or more output devices.

### Claim 12 (depends on 11)

The apparatus of claim 11, wherein the user is waiting at a designated location for a vehicle to arrive after hailing a ride, and the operations further comprise accessing a database of configuration information for the vehicle in response to receiving the signal.

### Claim 13 (depends on 12)

The apparatus of claim 12, wherein the operations further comprise dispatching the vehicle selected from a set of different available vehicles, based on the electronic media content.

### Claim 14 (depends on 12)

The apparatus of claim 12, wherein the operations further comprise selecting the vehicle based on installed hardware for entertainment consumption.

### Claim 15 (depends on 11)

The apparatus of claim 11, wherein the operations further comprise detecting a mood of the user based on one or more biometric indicators, and wherein the selecting is further based on the user's mood.

### Claim 16 (depends on 11)

The apparatus of claim 11, wherein the user is waiting at a designated location for a vehicle to arrive after hailing a ride and the delivering comprises providing the electronic media content to the vehicle before the user enters the vehicle.

### Claim 17 (depends on 16)

The apparatus of claim 16, wherein the operations further comprise selecting a second user to share the vehicle based on matching an interest of the second user to the electronic media content.

### Claim 18 (depends on 11)

The apparatus of claim 11, wherein the output device comprises an optical projector and the operations further comprise selecting a still or video image for projecting onto clothing, and the delivering includes projecting the still or video image onto the clothing.

### Claim 19 (depends on 11)

The apparatus of claim 11, wherein selecting includes selecting content simulating at least one of a vehicle driver or fellow passenger.

### Claim 20 (depends on 19)

The apparatus of claim 19, wherein the selecting the electronic media content is based on a simulated personality based on a fictional character.
