# US 12,015,683 B2 · Method, apparatus and device for issuing and replying to multimedia content > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,015,683 B2 - Document ID: US12015683B2 - Status: Granted - Kind: B2 - Application number: 18/087,513 - Filed: 2022-12-22 - Published: 2023-04-27 - Granted: 2024-06-18 - Earliest claimed: 2020-11-25 - Assignees: Beijing Zitiao Network Technology Co., Ltd. - Applicants: Beijing Zitiao Network Technology Co., Ltd. - Inventors: Jiannan Xu; Weiyi Chang; Chenlai Fu; Minghong Duan; Kun Zhang; Shaohua Yang; Weibin Xie - Web page: https://patentgrep.com/patent/US12015683B2 ## CPC - H04L 67/55: Push-based network services - H04L 67/306: User profiles - H04N 21/44222: {Analytics of user selections, e.g. selection of programmes or purchase activity (monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33)} - H04N 21/4788: communicating with other users, e.g. chatting {(arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104)} - H04N 21/25866: {Management of end-user data (customer care in data networks H04L41/5077)} - H04N 21/262: Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists {(scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62)} - H04N 21/4312: {involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations} - H04N 21/4316: {for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window} - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract A method, an apparatus, a device, and a storage medium for issuing and replying to multimedia content are provided here. The method described herein for issuing multimedia content comprises: receiving push content associated with a user, the push content being generated based on an the occurrence of a personalized event associated with the user; presenting the push content to the user, the push content comprising video content related to the personalized event; and issuing multimedia content associated with the personalized event based on an operation on the push content by the user, the multimedia content being generated based on the push content. According to the embodiments of the present disclosure, it can effectively help a user to create multimedia content associated with a personalized event, reduce the time cost for the user, and can effectively guide interaction between users, thereby improving user experience. ## Claims ### Claim 1 A method for issuing a multimedia content, comprising: receiving a push content associated with a user, the push content being generated based on an occurrence of a personalized event associated with the user; presenting the push content to the user, the push content comprising a video content related to the personalized event, wherein the occurrence of the personalized event is determined based on current time information and personalized time information associated with the user; receiving an operation on the push content by the user, the operation comprising editing the push content; generating the multimedia content associated with the personalized event based on the push content and the operation on the push content; and issuing the multimedia content associated with the personalized event. ### Claim 2 (depends on 1) The method of claim 1, wherein the personalized time information is determined based on at least one of: a personal profile of the user, schedule information associated with the user, or a historical operation of the user in a multimedia application. ### Claim 3 (depends on 1) The method of claim 1, wherein the push content further comprises a first visual element associated with the user, wherein the first visual element comprises at least one of: an image associated with the user; or a text indicating an identification of the user. ### Claim 4 (depends on 3) The method of claim 3, wherein the user is a first user, the personalized event is related to both the first user and a second user, and the push content further comprises a second visual element associated with the second user. ### Claim 5 (depends on 1) The method of claim 1, wherein presenting the push content comprises at least one of: presenting the push content using a pop-up window in a multimedia application; presenting the push content using a floating window in the multimedia application; presenting the push content on a personal homepage of the user in the multimedia application; or presenting the push content on a content recommendation page in the multimedia application. ### Claim 6 (depends on 1) The method of claim 1, wherein issuing the multimedia content associated with the personalized event comprises: in response to an editing request on the push content by the user, adjusting at least one element of the push content, wherein the at least one element comprises: a video, a music, a text, or an image. ### Claim 7 (depends on 6) The method of claim 6, wherein adjusting at least one element in the push content comprises: in response to a selection of a predetermined content template by the user, adjusting the at least one element in the push content to an element corresponding to the predetermined content template. ### Claim 8 (depends on 1) The method of claim 1, further comprising: in response to a viewing operation by the user, presenting a first reply overview page associated with the multimedia content, the first reply overview page providing a playback entry associated with a set of reply videos to the multimedia content, the playback entry being used for directing to play a corresponding reply video. ### Claim 9 A computer-readable storage medium having one or more computer instructions stored thereon, wherein the one or more computer instructions executed by a processor cause an electronic device to: receive a push content associated with a user, the push content being generated based on an occurrence of a personalized event associated with the user, wherein the occurrence of the personalized event is determined based on current time information and personalized time information associated with the user; present the push content to the user, the push content comprising a video content related to the personalized event; receive an operation on the push content by the user, the operation comprising editing the push content; generate the multimedia content associated with the personalized event based on the push content and the operation on the push content; and issue the multimedia content associated with the personalized event. ### Claim 10 (depends on 9) The computer-readable storage medium of claim 9, wherein the personalized time information is determined based on at least one of: a personal profile of the user, schedule information associated with the user, or a historical operation of the user in a multimedia application. ### Claim 11 (depends on 9) The computer-readable storage medium of claim 9, wherein the push content further comprises a first visual element associated with the user, wherein the first visual element comprises at least one of: an image associated with the user; or a text indicating an identification of the user. ### Claim 12 (depends on 11) The computer-readable storage medium of claim 11, wherein the user is a first user, the personalized event is related to both the first user and a second user, and the push content further comprises a second visual element associated with the second user. ### Claim 13 (depends on 9) The computer-readable storage medium of claim 9, wherein the one or more computer instructions executed by a processor cause the electronic device to present the push content by at least one of: presenting the push content using a pop-up window in a multimedia application; presenting the push content using a floating window in the multimedia application; presenting the push content on a personal homepage of the user in the multimedia application; or presenting the push content on a content recommendation page in the multimedia application. ### Claim 14 (depends on 9) The computer-readable storage medium of claim 9, wherein the one or more computer instructions executed by a processor cause the electronic device to: in response to an editing request on the push content by the user, adjust at least one element of the push content, wherein the at least one element comprises: a video, a music, a text, or an image. ### Claim 15 (depends on 9) The computer-readable storage medium of claim 9, wherein the one or more computer instructions executed by a processor further cause the electronic device to: in response to a viewing operation by the user, present a first reply overview page associated with the multimedia content, the first reply overview page providing a playback entry associated with a set of reply videos to the multimedia content, and the playback entry being used for directing to play a corresponding reply video. ### Claim 16 A device comprising a processor configured to: receive a push content associated with a user, the push content being generated based on an occurrence of a personalized event associated with the user; present the push content to the user, the push content comprising a video content related to the personalized event, wherein the occurrence of the personalized event is determined based on current time information and personalized time information associated with the user; receive an operation on the push content by the user, the operation comprising editing the push content; generate the multimedia content associated with the personalized event based on the push content and the operation on the push content; and issue the multimedia content associated with the personalized event. ### Claim 17 (depends on 16) The device of claim 16, wherein the personalized time information is determined based on at least one of: a personal profile of the user, schedule information associated with the user, or a historical operation of the user in a multimedia application. ### Claim 18 (depends on 16) The device of claim 16, wherein the push content further comprises a first visual element associated with the user, wherein the first visual element comprises at least one of: an image associated with the user; or a text indicating an identification of the user.