# US 12,015,611 B2 · Systems and methods to determine content to present based on interaction information of a given user

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- Number: US 12,015,611 B2
- Document ID: US12015611B2
- Status: Granted
- Kind: B2
- Application number: 17/528,968
- Filed: 2021-11-17
- Published: 2022-07-28
- Granted: 2024-06-18
- Earliest claimed: 2021-01-25
- Assignees: Solsten, Inc.
- Applicants: Solsten, Inc.
- Inventors: Joseph Jack Schaeppi; Lynn Danielle Francoise Bergmann; Lloyd William West; Jonna Maarit Koivisto
- Web page: https://patentgrep.com/patent/US12015611B2

## CPC

- H04L 63/10: {for controlling access to devices or network resources}
- G16H 10/60: for patient-specific data, e.g. for electronic patient records
- H04L 67/306: User profiles
- H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)}
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q 30/0631: {Recommending goods or services}
- G16H 20/70: relating to mental therapies, e.g. psychological therapy or autogenous training
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)
- G16H: HEALTHCARE INFORMATICS, i.e. INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR THE HANDLING OR PROCESSING OF MEDICAL OR HEALTHCARE DATA
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Systems and methods to determine content to present based on interaction information of a given user are disclosed. Exemplary implementations may: store, in electronic storage, psychological profiles; obtain, in an ongoing manner, interaction information of users from the online platforms; determine psychological profiles of the users based on the interaction information for the individual users; update, in an ongoing manner, the determined psychological profiles as the interaction information is ongoingly obtained such that the first psychological profile is ongoingly updated as the first interaction information is ongoingly obtained; and provide, based on the psychological profiles, the individual users with content.

## Claims

### Claim 1

A system configured to determine content to present based on interaction information of a given user, the system comprising:
electronic storage configured to store psychological profiles for users; and
one or more processors configured by machine-readable instructions to:
obtain, in an ongoing manner, interaction information of users from online platforms, wherein the interaction information characterizes content engaged with by individual users and engagement by the individual users with the content and/or the online platforms;
determine psychological profiles of the users based on the interaction information for the individual users, wherein the psychological profiles characterize the individual users without personal identification information;
update, in an ongoing manner, the determined psychological profiles based on the interaction information as the interaction information is ongoingly obtained; and
transmit, to the online platforms, content for presentation to the individual users based on the psychological profiles that characterize the users by their interaction information and do not identify the personal identification information, wherein the content provided facilitates further updating of the determined psychological profile and/or adapts the online platforms to the individual users.

### Claim 2 (depends on 1)

The system of claim 1, wherein the content engaged with by the individual users is related to the online platforms that provide the content, wherein the content includes one or more of a character, a game, a game asset, a recommendation, a promotion, and/or an engagement level of individual ones of the content.

### Claim 3 (depends on 1)

The system of claim 1, wherein the engagement by the individual users defines behavior patterns of the individual users with or based on the content, wherein the engagement includes user selection of the content, time spent by the individual users engaging with the content, purchases based on the content, and/or gameplay based on the content.

### Claim 4 (depends on 1)

The system of claim 1, wherein the content is provided without assigning a static user identifier to the individual users.

### Claim 5 (depends on 4)

The system of claim 4, wherein the psychological profiles determined and ongoingly updated are identifiers for the individual users.

### Claim 6 (depends on 1)

The system of claim 1, wherein two or more of the users that interact with different ones of the online platforms are considered instances of the same psychological profile.

### Claim 7 (depends on 1)

The system of claim 1, wherein updating the psychological profiles includes determining one or more psychological parameter values and intensity of the one or more psychological parameter values.

### Claim 8 (depends on 1)

The system of claim 1, wherein the adaptations to online platforms elicit an intended response, wherein the intended response includes an individual or discrete set of actions by the users.

### Claim 9 (depends on 1)

The system of claim 1, wherein the adaptations include one or more of providing a recommendation, providing a suggestion, adjusting a difficulty setting, providing availability to a piece of game content, omitting of game content, providing means of communication, providing a communication, providing an offer to sell one or more virtual items, adjusting an offer to sell one or more virtual items, and/or matching users for particular circumstances.

### Claim 10

A method to determine content to present based on interaction information of a given user, the method comprising:
storing, in electronic storage, psychological profiles for users;
obtaining, in an ongoing manner, interaction information of users from the online platforms, wherein the interaction information characterizes content engaged with by individual users and engagement by the individual users with the content and/or the online platforms;
determining psychological profiles of the users based on the interaction information for the individual users, wherein the psychological profiles characterize the individual users without personal identification information;
updating, in an ongoing manner, the determined psychological profiles based on the interaction information as the interaction information is ongoingly obtained; and
transmitting, to the online platforms, content for presentation to the individual users based on the psychological profiles that characterize the users by their interaction information and do not identify the personal identification information, wherein the content provided facilitates further updating of the determined psychological profile and/or adapts the online platforms to the individual users.

### Claim 11 (depends on 10)

The method of claim 10, wherein the content engaged with by the individual users is related to the online platforms that provide the content, wherein the content includes one or more of a character, a game, a game asset, a recommendation, a promotion, and/or an engagement level of individual ones of the content.

### Claim 12 (depends on 10)

The method of claim 10, wherein the engagement by the individual users defines behavior patterns of the individual users with or based on the content, wherein the engagement includes user selection of the content, time spent by the individual users engaging with the content, purchases based on the content, and/or gameplay based on the content.

### Claim 13 (depends on 10)

The method of claim 10, wherein the content is provided without assigning a static user identifier to the individual users.

### Claim 14 (depends on 13)

The method of claim 13, wherein the psychological profiles determined and ongoingly updated are identifiers for the individual users.

### Claim 15 (depends on 10)

The method of claim 10, wherein two or more of the users that interact with different ones of the online platforms are considered instances of the same psychological profile.

### Claim 16 (depends on 10)

The method of claim 10, wherein updating the psychological profiles includes determining one or more psychological parameter values and intensity of the one or more psychological parameter values.

### Claim 17 (depends on 10)

The method of claim 10, wherein the adaptations to online platforms elicit an intended response, wherein the intended response includes an individual or discrete set of actions by the users.

### Claim 18 (depends on 10)

The method of claim 10, wherein the adaptations include one or more of providing a recommendation, providing a suggestion, adjusting a difficulty setting, providing availability to a piece of game content, omitting of game content, providing means of communication, providing a communication, providing an offer to sell one or more virtual items, adjusting an offer to sell one or more virtual items, and/or matching users for particular circumstances.
