# US 12,010,191 B2 · Methods and apparatus to share online media impressions data > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,010,191 B2 - Document ID: US12010191B2 - Status: Granted - Kind: B2 - Application number: 17/743,220 - Filed: 2022-05-12 - Published: 2022-08-25 - Granted: 2024-06-11 - Earliest claimed: 2012-06-11 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: Amitabh Seth; Brahmanand Reddy Shivampet - Web page: https://patentgrep.com/patent/US12010191B2 ## CPC - H04L 67/535: {Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34)} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0201: Market modelling; Market analysis; Collecting market data - H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP] - H04L 67/306: User profiles - H04L 67/53: using third party service providers - H04L 67/563: Data redirection of data network streams - G06Q 30/0242: Determining effectiveness of advertisements - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract An example method includes accessing a network communication at a database proprietor server, the network communication including one or more audience measurement entity cookie identifiers associated with one or more audience measurement entity cookies, the one or more audience measurement entity cookies from an audience measurement entity server and stored in a client device; generating one or more cookie mappings of the audience measurement entity cookies to respective one or more database proprietor cookies, the one or more database proprietor cookies from the database proprietor server and stored in the client device; and causing transmission of one or more re-direct messages to cause the client device to send the one or more cookie mappings in a batch to the audience measurement entity server, a re-direct message of the one or more re-direct messages including a first database proprietor cookie identifier and a first audience measurement entity cookie identifier. ## Claims ### Claim 1 An apparatus, comprising: a communications interface to receive a network communication at a database proprietor server, the network communication being from a client device, the network communication including one or more audience measurement entity cookie identifiers associated with one or more audience measurement entity cookies, the one or more audience measurement entity cookies are from an audience measurement entity server and stored in the client device; and a cookie mapper to generate one or more cookie mappings of the audience measurement entity cookies to respective one or more database proprietor cookies, the one or more database proprietor cookies are from the database proprietor server and stored in the client device, the communications interface to send one or more re-direct messages to cause the client device to send the one or more cookie mappings in a batch to the audience measurement entity server, a re-direct message of the one or more re-direct messages including a first database proprietor cookie identifier, a first audience measurement entity cookie identifier, and an indication of association between the first database proprietor cookie identifier and the first audience measurement entity cookie identifier, at least one of the communications interface or the cookie mapper to include circuitry. ### Claim 2 (depends on 1) The apparatus of claim 1, wherein the communications interface is to send a uniform resource locator in the re-direct message of the one or more re-direct messages. ### Claim 3 (depends on 1) The apparatus of claim 1, wherein the batch includes the one or more cookie mappings in one or more files. ### Claim 4 (depends on 1) The apparatus of claim 1, wherein the network communication is a hypertext transfer protocol request. ### Claim 5 (depends on 1) The apparatus of claim 1, wherein the communications interface is to send demographic information with the one or more cookie mappings to the client device. ### Claim 6 (depends on 5) The apparatus of claim 5, wherein the demographic information corresponds to users registered with a database proprietor associated with the database proprietor server. ### Claim 7 A non-transitory machine readable medium comprising instructions that, when executed, cause at least one processor to at least: access a network communication at a database proprietor server, the network communication being from a client device, the network communication including one or more audience measurement entity cookie identifiers associated with one or more audience measurement entity cookies, the one or more audience measurement entity cookies corresponding to an audience measurement entity server and stored in the client device; generate one or more cookie mappings of the audience measurement entity cookies to respective one or more database proprietor cookies, the one or more database proprietor cookies corresponding to the database proprietor server and stored in the client device; and cause transmission of one or more re-direct messages to cause the client device to send the one or more cookie mappings in a batch to the audience measurement entity server, a re-direct message of the one or more re-direct messages including a first database proprietor cookie identifier, a first audience measurement entity cookie identifier, and an indication of association between the first database proprietor cookie identifier and the first audience measurement entity cookie identifier. ### Claim 8 (depends on 7) The non-transitory machine readable medium of claim 7, wherein the instructions, when executed, cause the at least one processor to send a uniform resource locator in the re-direct message of the one or more re-direct messages. ### Claim 9 (depends on 7) The non-transitory machine readable medium of claim 7, wherein the batch includes the one or more cookie mappings in one or more files. ### Claim 10 (depends on 7) The non-transitory machine readable medium of claim 7, wherein the network communication is a hypertext transfer protocol request. ### Claim 11 (depends on 7) The non-transitory machine readable medium of claim 7, wherein the instructions, when executed, cause the at least one processor to cause transmission of demographic information with the one or more cookie mappings to the client device. ### Claim 12 (depends on 11) The non-transitory machine readable medium of claim 11, wherein the demographic information corresponds to users registered with a database proprietor associated with the database proprietor server. ### Claim 13 A method comprising: accessing, by executing an instruction with a processor, a network communication at a database proprietor server, the network communication being from a client device, the network communication including one or more audience measurement entity cookie identifiers associated with one or more audience measurement entity cookies, the one or more audience measurement entity cookies set by an audience measurement entity server and stored in the client device; generating, by executing an instruction with the processor, one or more cookie mappings of the audience measurement entity cookies to respective one or more database proprietor cookies, the one or more database proprietor cookies set by the database proprietor server and stored in the client device; and causing, by executing an instruction with the processor, transmission of one or more re-direct messages to cause the client device to send the one or more cookie mappings in a batch to the audience measurement entity server, a re-direct message of the one or more re-direct messages including a first database proprietor cookie identifier, a first audience measurement entity cookie identifier, and an indication of association between the first database proprietor cookie identifier and the first audience measurement entity cookie identifier. ### Claim 14 (depends on 13) The method of claim 13, further including sending a uniform resource locator in the re-direct message of the one or more re-direct messages. ### Claim 15 (depends on 13) The method of claim 13, wherein the batch includes the one or more cookie mappings in one or more files. ### Claim 16 (depends on 13) The method of claim 13, wherein the network communication is a hypertext transfer protocol request. ### Claim 17 (depends on 13) The method of claim 13, further including sending demographic information with the one or more cookie mappings to the client device. ### Claim 18 (depends on 17) The method of claim 17, wherein the demographic information corresponds to users registered with a database proprietor associated with the database proprietor server. ### Claim 19 An apparatus, comprising: means for communicating to receive a network communication at a database proprietor server, the network communication being from a client device, the network communication including one or more audience measurement entity cookie identifiers associated with one or more audience measurement entity cookies, the one or more audience measurement entity cookies being from an audience measurement entity server and stored in the client device; and means for generating one or more cookie mappings of the audience measurement entity cookies to respective one or more database proprietor cookies, the one or more database proprietor cookies being from the database proprietor server and stored in the client device, the means for communicating to send one or more re-direct messages to cause the client device to send the one or more cookie mappings in a batch to the audience measurement entity server, a re-direct message of the one or more re-direct messages including a first database proprietor cookie identifier, a first audience measurement entity cookie identifier, and an indication of association between the first database proprietor cookie identifier and the first audience measurement entity cookie identifier. ### Claim 20 (depends on 19) The apparatus of claim 19, wherein the means for communicating is to send a uniform resource locator in the re-direct message of the one or more re-direct messages. ### Claim 21 (depends on 19) The apparatus of claim 19, wherein the batch includes the one or more cookie mappings in one or more files. ### Claim 22 (depends on 19) The apparatus of claim 19, wherein the network communication is a hypertext transfer protocol request. ### Claim 23 (depends on 19) The apparatus of claim 19, wherein the means for communicating is to send demographic information with the one or more cookie mappings to the client device. ### Claim 24 (depends on 23) The apparatus of claim 23, wherein the demographic information corresponds to users registered with a database proprietor associated with the database proprietor server.