# US 12,008,929 B2 · Product display

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 12,008,929 B2
- Document ID: US12008929B2
- Status: Granted
- Kind: B2
- Application number: 17/983,715
- Filed: 2022-11-09
- Published: 2023-05-18
- Granted: 2024-06-11
- Earliest claimed: 2017-04-10
- Assignees: Westrock Container, LLC
- Applicants: Westrock Container, LLC
- Inventors: Joe Ertl; Jeffrey P. Pratsch
- Web page: https://patentgrep.com/patent/US12008929B2

## CPC

- G09F 7/18: Means for attaching signs, plates, panels, or boards to a supporting structure
- A47F 5/0025: {having separate display containers or trays on shelves or on racks}
- A47F 5/114: {in the form of trays with a base}
- A47F 5/116: {Shelving racks}
- G09F 23/00: Advertising on or in specific articles, e.g. ashtrays, letter-boxes (on or in vehicles G09F21/00)
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- A47F: SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS

## Abstract

A product display in accordance with the present disclosure includes a display header and a product-support structure. The display header is coupled to the product-support structure for showing product indicia related to products stored in the product-support structure to a customer at a retail location.

## Claims

### Claim 1

A product display comprising:
a product-support structure adapted to support product for display in a retail location, the product-support structure defining a pocket, and
a display header coupled to the product-support structure, the display header including a header board and a header mount coupled to the product-support structure in a fixed position relative to the product-support structure,
wherein the header board is at least partially received in the pocket of the product-support structure, and the header mount is configured to provide means for supporting the header board in a display position where product indicia positioned on the header board is visible and to allow the header board to move in the pocket relative to the product-support structure to a shipping position at the selection of a user where at least a portion of the product indicia is obscured by the product-support structure and to reduce a height of the product display, wherein the header mount includes at least one elastic member configured to automatically move the header board from the shipping position to the display position, wherein the at least one elastic member comprises an elongated strand of stretchable material, wherein the elastic member has a first end is secured to the product-support structure, wherein the elastic member is stretched with the header board in the shipping position, and wherein the elastic member relaxes with the header board in the display position, relative to in the shipping position.

### Claim 2 (depends on 1)

The product display of claim 1, wherein the at least one elastic member configured to bias the header board toward the display position.

### Claim 3 (depends on 1)

The product display of claim 1, wherein the product-support structure includes a first display vehicle and a second display vehicle, and wherein the pocket is defined between the first and second display vehicles.

### Claim 4 (depends on 3)

The product display of claim 3, further comprising a base tray configured to receive and support the first and second display vehicles therein.

### Claim 5 (depends on 3)

The product display of claim 3, further comprising a spacer positioned between the first and second display vehicles to position the first and second display vehicles apart from one another and define the pocket.

### Claim 6 (depends on 3)

The product display of claim 3, further comprising a coupler engaged with the first and second display vehicles to hold the first and second display vehicles together.

### Claim 7 (depends on 6)

The product display of claim 6, wherein the coupler includes a display-side panel and grip flaps coupled to the display-side panel, wherein the display-side panel extends along a lateral side of the first display vehicle and the second display vehicle, and wherein each grip flap engages with one of the first or second display vehicle.

### Claim 8 (depends on 6)

The product display of claim 6, further comprising a first container positioned on the first display vehicle and a second container positioned on the second display vehicle, wherein the coupler includes attachment flaps coupled to the display-side panel, and wherein the each attachment flap engages with one of the first container or the second container.

### Claim 9 (depends on 3)

The product display of claim 3, wherein the at least one elastic member is coupled to the first display vehicle, the second display vehicle, and the header board.

### Claim 10 (depends on 1)

The product display of claim 1, wherein the product-support structure includes an H-frame, a first display vehicle, and a second display vehicle, and wherein the H-frame is formed to define the pocket.

### Claim 11 (depends on 10)

The product display of claim 10, wherein the pocket is positioned between the first and second display vehicles.

### Claim 12 (depends on 10)

The product display of claim 10, wherein the H-frame includes at a first frame member coupled to a second frame member, and wherein the pocket is defined between the first and second frame members.

### Claim 13 (depends on 12)

The product display of claim 12, wherein each of the first and second frame members includes a connector and a slot, and wherein the connectors of the first and second frame members engage with the slots of the other of the first and second frame members.

### Claim 14 (depends on 12)

The product display of claim 12, wherein each connector includes a lock tab and a spacer, wherein the lock tab is configured to extend through one of the slots to hold the first and second frame members together, and wherein the spacer extends between the first end second frame members to space the first and second frame members apart and define the pocket.

### Claim 15 (depends on 12)

The product display of claim 12, further comprising a graphic wrapper coupled to the first and second frame members.

### Claim 16 (depends on 15)

The product display of claim 15, wherein the graphic wrapper includes a display-side panel and grip flaps coupled to the display-side panel, wherein the display-side panel extends along a lateral side of the first frame member and the second frame member, and wherein each grip flap engages with one of the first or second frame member to hold the graphic wrapper on the first and second frame members.

### Claim 17 (depends on 15)

The product display of claim 15, further comprising a side header board and a side header mount, wherein a side pocket is defined between the graphic wrapper and the first and second frame members, and wherein the side header mount engaged with at least one of the first and second frame members and with the side header to support the side header for movement in the side pocket.

### Claim 18

A transport package comprising:
a product display including:
a product-support structure adapted to support product for display in a retail location, the product-support structure defining a pocket, and
a display header coupled to the product-support structure, the display header including a header board and a header mount coupled to the product-support structure in a fixed position relative to the product-support structure, and
an outer casing sized to receive the product display in a space formed in the outer casing and configured to cover the product display,
wherein the header board is at least partially received in the pocket of the product-support structure, and the header mount is configured to provide means for supporting the header board and to cause upward movement of the header board from a shipping position in which a portion of product indicia positioned on the header board is obscured by the product display to a display position in which the product indicia is visible in response to removal and separation of the outer casing from the product display, wherein the header mount includes at least one elastic member configured to automatically move the header board from the shipping position to the display position, wherein the at least one elastic member comprises an elongated strand of stretchable material, wherein the elastic member has a first end is secured to the product-support structure, wherein the elastic member is stretched with the header board in the shipping position, and wherein the elastic member relaxes with the header board in the display position, relative to in the shipping position.

### Claim 19 (depends on 1)

The product display of claim 1, wherein the first end of the elastic member includes a barb secured to the product-support structure outside the pocket in both the shipping position and in the display position, and wherein a majority of the elastic member is inside the pocket under tension in the shipping position, and wherein the majority of the elastic member is inside the pocket in the display position.

### Claim 20 (depends on 18)

The transport package of claim 18, wherein the first end of the elastic member includes a barb secured to the product-support structure outside the pocket in both the shipping position and in the display position, and wherein a majority of the elastic member is inside the pocket under tension in the shipping position, and wherein the majority of the elastic member is inside the pocket in the display position.
