# US 12,008,594 B2 · Providing discounts to non-partner merchants > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,008,594 B2 - Document ID: US12008594B2 - Status: Granted - Kind: B2 - Application number: 17/812,263 - Filed: 2022-07-13 - Published: 2023-03-09 - Granted: 2024-06-11 - Earliest claimed: 2016-12-29 - Assignees: Bytedance Inc. - Applicants: ByteDance Inc. - Inventors: Anthony Joseph; Jonathan Li On Wing; Zhi Guo - Web page: https://patentgrep.com/patent/US12008594B2 ## CPC - G06Q 30/0224: {based on user history} - G06Q 20/085: {involving remote charge determination or related payment systems} - G06Q 20/3224: {Transactions dependent on location of M-devices} - G06Q 20/387: {Payment using discounts or coupons (relating to marketing G06Q30/02)} - G06Q 30/0236: {Incentive or reward received by requiring registration or ID from user} - G07F 17/0035: {Participation in a loyalty or discount scheme (data processing for shopping and discounts G06Q30/00)} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00}) ## Abstract The present disclosure is directed toward a system that allows a promotion and marketing system to provide promotions to users of the promotion and marketing system for establishments that are currently not affiliated with the promotion and marketing system. ## Claims ### Claim 1 A computer-implemented method, the method comprising: receiving, by a remote server, location data associated with a mobile device, wherein the location data comprises a current location; determining, by the remote server, that the mobile device is not associated with an existing user account; determining, by the remote server, one or more promotions based at least in part of the location data, wherein each of the one or more promotions is associated with at least one merchant identifier and least one promotion value; determining, by the remote server, and for each promotion of the one or more promotions, a likelihood that a user of the mobile device will purchase the promotions; generating and providing, by the remote server, for display on the mobile device, a selectable data object indicative of at least one promotion of the one or more promotions; and generating, by the remote server and in response to receiving a user engagement input indicating a user selection of the selectable data object, a user account data object for a new user account by associating the at least one promotion of the one or more promotions and each merchant identifier associated with the at least one promotion of the one or more promotions with the new user account. ### Claim 2 (depends on 1) The computer-implemented method of claim 1, wherein determining the one or more promotions comprises: identifying one or more establishments based at least in part on the location data; determining, for at least one of the one or more establishments identified, an associated merchant identifier, an associated promotion, and an associated promotion value; and selecting at least one of the one or more establishments based at least in part on the respective associated promotion values. ### Claim 3 (depends on 1) The computer-implemented method of claim 1, further comprising: receiving a user payment data object indicating a completion of a transaction; and determining if the user payment data object corresponds to payment data associated with the user account data object. ### Claim 4 (depends on 3) The computer-implemented method of claim 3, further comprising: determining whether the user payment data object is associated with a first merchant identifier associated with a first promotion of the user account data object, wherein the first promotion is associated with a first promotion value. ### Claim 5 (depends on 4) The computer-implemented method of claim 4, further comprising: transmitting to a financial institution a payment credit for a dollar amount equal to the first promotion value associated with the first promotion if the user payment data object positively corresponds to the payment data and the merchant identifier. ### Claim 6 (depends on 3) The computer-implemented method of claim 3, further comprising: determining a consumer value for the new user account based on the user payment data object; and determining a second promotion value indicating a likelihood that the user will purchase a subsequent promotion based at least in part on the consumer value. ### Claim 7 (depends on 6) The computer-implemented method of claim 6, further comprising: providing, for display on the mobile device, a second selectable data object indicative of the subsequent promotion. ### Claim 8 An apparatus, the apparatus comprising at least one processor and a memory including computer program instructions, the computer program instructions configured to, when executed by the at least one processor, cause the apparatus to: receive location data associated with a mobile device, wherein the location data comprises a current location; determine that the mobile device is not associated with an existing user account; determine one or more promotions based at least in part of the location data, wherein each of the one or more promotions is associated with at least one merchant identifier and least one promotion value; determine, for each promotion of the one or more promotions, a likelihood that a user of the mobile device will purchase the promotions; generate and provide, for display on the mobile device, a selectable data object indicative of at least one promotion of the one or more promotions; and generate, in response to receiving a user engagement input indicating a user selection of the selectable data object, a user account data object for a new user account by associating the at least one promotion of the one or more promotions and each merchant identifier associated with the at least one promotion of the one or more promotions with the new user account. ### Claim 9 (depends on 8) The apparatus of claim 8, wherein the computer program instructions are further configured to, when executed by the at least one processor, cause the apparatus to determine the one or more promotions by: identify one or more establishments based at least in part on the location data; determine, for at least one of the one or more establishments identified, an associated merchant identifier, an associated promotion, and an associated promotion value; and select at least one of the one or more establishments based at least in part on the respective associated promotion values. ### Claim 10 (depends on 8) The apparatus of claim 8, wherein the computer program instructions are further configured to, when executed by the at least one processor, cause the apparatus to: receive a user payment data object indicating a completion of a transaction; and determine if the user payment data object corresponds to payment data associated with the user account data object. ### Claim 11 (depends on 10) The apparatus of claim 10, wherein the computer program instructions are further configured to, when executed by the at least one processor, cause the apparatus to: determine whether the user payment data object is associated with a first merchant identifier associated with a first promotion of the user account data object, wherein the first promotion is associated with a first promotion value. ### Claim 12 (depends on 11) The apparatus of claim 11, wherein the computer program instructions are further configured to, when executed by the at least one processor, cause the apparatus to: transmit to a financial institution a payment credit for a dollar amount equal to the first promotion value associated with the first promotion if the user payment data object positively corresponds to the payment data and the merchant identifier. ### Claim 13 (depends on 10) The apparatus of claim 10, wherein the computer program instructions are further configured to, when executed by the at least one processor, cause the apparatus to: determine a consumer value for the new user account based on the user payment data object; and determine a second promotion value indicating a likelihood that the user will purchase a subsequent promotion based at least in part on the consumer value. ### Claim 14 (depends on 13) The apparatus of claim 13, wherein the computer program instructions are further configured to, when executed by the at least one processor, cause the apparatus to: provide, for display on the mobile device a second selectable data object indicative of the subsequent promotion. ### Claim 15 A computer program product, the computer program product comprising computer-readable program instructions stored on a non-transitory computer readable medium, the computer-readable program instructions configured, upon execution by a processor, to: receive location data associated with a mobile device, wherein the location data comprises a current location; determine that the mobile device is not associated with an existing user account; determine one or more promotions based at least in part of the location data, wherein each of the one or more promotions is associated with at least one merchant identifier and least one promotion value; determine, for each promotion of the one or more promotions, a likelihood that a user of the mobile device will purchase the promotions; generate and provide, for display on the mobile device, a selectable data object indicative of at least one promotion of the one or more promotions; and generate, in response to receiving a user engagement input indicating a user selection of the selectable data object, a user account data object for a new user account by associating the at least one promotion of the one or more promotions and each merchant identifier associated with the at least one promotion of the one or more promotions with the new user account. ### Claim 16 (depends on 15) The computer program product of claim 15, wherein the computer-readable program instructions are further configured, upon execution, to determine the one or more promotions by: identify one or more establishments based at least in part on the location data; determine, for at least one of the one or more establishments identified, an associated merchant identifier, an associated promotion, and an associated promotion value; and select at least one of the one or more establishments based at least in part on the respective associated promotion values. ### Claim 17 (depends on 16) The computer program product of claim 16, wherein the computer-readable program instructions are further configured, upon execution, to: receive a user payment data object indicating a completion of a transaction; and determine if the user payment data object corresponds to payment data associated with the user account data object. ### Claim 18 (depends on 17) The computer program product of claim 17, wherein the computer-readable program instructions are further configured, upon execution, to: determine whether the user payment data object is associated with a first merchant identifier associated with a first promotion of the user account data object, wherein the first promotion is associated with a first promotion value. ### Claim 19 (depends on 18) The computer program product of claim 18, wherein the computer-readable program instructions are further configured, upon execution, to: transmit to a financial institution a payment credit for a dollar amount equal to the first promotion value associated with the first promotion if the user payment data object positively corresponds to the payment data and the merchant identifier. ### Claim 20 (depends on 17) The computer program product of claim 17, wherein the computer-readable program instructions are further configured, upon execution, to: determine a consumer value for the new user account based on the user payment data object; and determine a second promotion value indicating a likelihood that the user will purchase a subsequent promotion based at least in part on the consumer value.