# US 12,003,814 B2 · System for audience sentiment feedback and analysis

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- Number: US 12,003,814 B2
- Document ID: US12003814B2
- Status: Granted
- Kind: B2
- Application number: 17/717,775
- Filed: 2022-04-11
- Published: 2022-10-27
- Granted: 2024-06-04
- Earliest claimed: 2021-04-22
- Assignees: STE Capital, LLC
- Applicants: STE Capital, LLC
- Inventors: Brian Smith
- Web page: https://patentgrep.com/patent/US12003814B2

## CPC

- H04N 21/44218: {Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45)}
- H04N 21/252: {Processing of multiple end-users' preferences to derive collaborative data}
- H04N 21/25841: {involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00)}
- H04N 21/42201: {biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user (input arrangements for interaction with the human body based on nervous system activity detection G06F3/015)}
- H04N 21/4756: {for rating content, e.g. scoring a recommended movie}
- H04N 21/6582: {Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number (arrangements where receivers interact with the broadcast H04H20/38)}
- H04N 21/8547: involving timestamps for synchronizing content
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION

## Abstract

The present invention is directed to a system for providing audience sentiment responses to an event and/or an item of media content. The audience sentiment responses are divided into at least four categories, including sentiments liking and disliking the event and/or the media content, and sentiments desiring more or less of the event and/or the media content. The system further provides analytics regarding audience sentiments, such as the times during the event and/or the points in the media content wherein audiences experienced the greatest shifts in one or more of the sentiment types.

## Claims

### Claim 1

A system for analyzing audience response to media, comprising:
at least one node, each including a processor and a memory, in network communication with a plurality of user devices;
wherein a digital overlay is generated over a media content item displayed on each of the plurality of user devices;
wherein the at least one node is operable to receive sentiment data through the digital overlay from a subset of the plurality of user devices;
wherein the at least one node is operable to update one or more distributed ledgers based on the sentiment data;
wherein the at least one node is operable to transmit updates of the one or more distributed ledgers to the plurality of user devices; and
wherein the sentiment data includes one or more of four sentiments expressed regarding the media content item, an identifier of the media content item, and at least one timestamp associated with the one or more of the four sentiments.

### Claim 2 (depends on 1)

The system of claim 1, wherein the at least one node is connected to the plurality of user devices over one or more wireless personal area networks (WPANs) and/or one or more wireless local area networks (WLANs).

### Claim 3 (depends on 1)

The system of claim 1, wherein the four sentiments include like, dislike, desire for more, and desire for less.

### Claim 4 (depends on 1)

The system of claim 1, wherein the sentiment data includes physiological data automatically generated by at least one sensor attached to the plurality of user devices.

### Claim 5 (depends on 1)

The system of claim 1, wherein the at least one node is operable to automatically determine a rate of change for each of the four sentiments over time.

### Claim 6 (depends on 1)

The system of claim 1, wherein the media content item is a video, a song, an audio recording, and/or image.

### Claim 7 (depends on 1)

The system of claim 1, wherein the digital overlay is generated by a web browser extension application on each of the plurality of user devices.

### Claim 8

A system for analyzing audience response to media, comprising:
at least one node, each including a processor and a memory, in network communication with a plurality of user devices;
wherein a digital overlay is generated over at least one media content item displayed on each of the plurality of user devices;
wherein the at least one node is operable to receive sentiment data through the digital overlay from a subset of the plurality of user devices;
wherein the at least one node is operable to update one or more distributed ledgers based on the sentiment data;
wherein the at least one node is operable to transmit updates of the one or more distributed ledgers to the plurality of user devices;
wherein the sentiment data includes one or more of four sentiments expressed regarding the at least one media content item; and
wherein an artificial intelligence module is operable to indicate popular content topics for each creator of the at least one media content item based on the sentiment data.

### Claim 9 (depends on 8)

The system of claim 8, wherein the at least one node is connected to the plurality of user devices over one or more wireless personal area networks (WPANs) and/or one or more wireless local area networks (WLANs).

### Claim 10 (depends on 8)

The system of claim 8, wherein the four sentiments include like, dislike, desire for more, and desire for less.

### Claim 11 (depends on 8)

The system of claim 8, wherein the sentiment data includes physiological data automatically generated by at least one sensor attached to the plurality of user devices.

### Claim 12 (depends on 8)

The system of claim 8, wherein the at least one node is operable to automatically determine a rate of change for each of the four sentiments over time.

### Claim 13 (depends on 8)

The system of claim 8, wherein the at least one media content item includes at least one video, at least one song, at least one audio recording, and/or at least one image.

### Claim 14 (depends on 8)

The system of claim 8, wherein the digital overlay is generated by a web browser extension application on each of the plurality of user devices.

### Claim 15 (depends on 8)

The system of claim 8, wherein the at least one node further receives geolocation data associated with the sentiment data from the subset of the plurality of user devices.

### Claim 16 (depends on 8)

The system of claim 8, wherein the at least one node automatically rejects sentiment data from a particular user device for a limited amount of time if a volume of sentiments received from the particular user device exceeds a preset threshold within a preset time window.

### Claim 17

A system for analyzing audience response to media, comprising:
at least one node, each including a processor and a memory, in network communication with a plurality of user devices;
wherein a digital overlay is generated over a media content item displayed on each of the plurality of user devices;
wherein the at least one node is operable to receive sentiment data through the digital overlay from a first subset of the plurality of user devices;
wherein the at least one node is operable to update one or more distributed ledgers based on the sentiment data;
wherein the at least one node is operable to transmit updates of the one or more distributed ledgers to the plurality of user devices;
wherein the sentiment data includes one or more of four sentiments expressed regarding the media content item; and
wherein the sentiment data includes physiological data automatically generated by at least one sensor attached to the plurality of user devices.

### Claim 18 (depends on 17)

The system of claim 17, wherein the at least one node are connected to the plurality of user devices over one or more wireless personal area networks (WPANs) and/or one or more wireless local area networks (WLANs).

### Claim 19 (depends on 17)

The system of claim 17, wherein the media content item is a video, a song, an audio recording, and/or image.

### Claim 20 (depends on 17)

The system of claim 17, wherein the four sentiments include like, dislike, desire for more, and desire for less.
