# US 12,003,799 B2 · Methods and apparatus to correlate census measurement data with panel data > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,003,799 B2 - Document ID: US12003799B2 - Status: Granted - Kind: B2 - Application number: 17/121,286 - Filed: 2020-12-14 - Published: 2021-06-10 - Granted: 2024-06-04 - Earliest claimed: 2013-04-24 - Assignees: The Nielsen Company (US), LLC - Applicants: The Nielsen Company (US), LLC - Inventors: F. Gavin McMillan - Web page: https://patentgrep.com/patent/US12003799B2 ## CPC - H04N 21/25883: {being end-user demographical data, e.g. age, family status or address (arrangements for identifying locations of users in broadcast systems H04H60/52)} - H04N 21/25841: {involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00)} - H04N 21/6175: {involving transmission via Internet (broadcast-related systems characterised by the transmission system being the Internet H04H60/82)} - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION ## Abstract Methods, apparatus, and systems are disclosed to correlate census measurement data with panel data. An example system includes accessing means to access a message sent from a requesting device in response to accessing media that includes a tag causing the requesting device to send the message to a monitoring entity with an identification of a geographic location of the requesting device and media identifying information. The example system also includes identification means to determine locations of a plurality of panelist homes and compare the geographic location of the requesting device with the locations of the panelist homes. The example system also includes associating means to identify a user of the requesting device as a panelist residing at the first panelist home and associate the media identifying information with panelist data associated with the first one of the panelist homes. ## Claims ### Claim 1 An apparatus comprising: at least one non-transitory computer readable medium storing instructions; and at least one processor to execute the instructions, wherein the instructions, when executed cause the at least one processor to at least: access a message sent from a requesting device in response to accessing media that includes a tag causing the requesting device accessing the media to send the message to the at least one processor with an identification of a geographic location of the requesting device and media identifying information; identify locations of a plurality of panelist homes; compare the geographic location of the requesting device with the locations of the plurality of panelist homes, the locations determined based on sizes of ones of the plurality of panelist homes; determine whether the geographic location of the requesting device is within a threshold distance of a first location of a first one of the plurality of panelist homes, the first location determined based on a first size of the first one of the plurality of panelist homes; identify a user of the requesting device as a panelist residing at the first one of the panelist homes; and associate the media identifying information to panelist data associated with the first one of the panelist homes when the geographic location of the requesting device is within the threshold distance of the first location of the first one of the plurality of panelist homes. ### Claim 2 (depends on 1) The apparatus of claim 1, wherein the media identifying information corresponds to media accessed by the requesting device at the geographic location. ### Claim 3 (depends on 1) The apparatus of claim 1, wherein the tag is a reference to an executable monitoring instruction hosted external to the media. ### Claim 4 (depends on 1) The apparatus of claim 1, wherein the at least one processor is to extract the geographic location of the requesting device from the message. ### Claim 5 (depends on 1) The apparatus of claim 1, wherein a portion of the message is encrypted and the at least one processor is to decrypt the portion of the message. ### Claim 6 (depends on 1) The apparatus of claim 1, wherein the message is a Hypertext Transfer Protocol message. ### Claim 7 (depends on 1) The apparatus of claim 1, wherein the geographic location is determined based on at least one of cellular data, Wi-Fi data, or global positioning data from a global positioning system. ### Claim 8 A non-transitory computer readable storage medium comprising instructions that, when executed, cause at least one processor to at least: access a message sent from a requesting device in response to accessing media that includes a tag causing the requesting device accessing the media to send the message to the at least one processor with an identification of a geographic location of the requesting device and media identifying information; identify locations of a plurality of panelist homes; compare the geographic location of the requesting device with the locations of the plurality of panelist homes, the locations determined based on sizes of ones of the plurality of panelist homes; determine whether the geographic location of the requesting device is within a threshold distance of a first location of a first one of the plurality of panelist homes, the first location determined based on a first size of the first one of the plurality of panelist homes; identify a user of the requesting device as a panelist residing at the first one of the panelist homes; and associate the media identifying information to panelist data associated with the first one of the panelist homes when the geographic location of the requesting device is within the threshold distance of the first location of the first one of the plurality of panelist homes. ### Claim 9 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the media identifying information corresponds to media accessed by the requesting device at the geographic location. ### Claim 10 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the tag is a reference to an executable monitoring instruction hosted external to the media. ### Claim 11 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the instructions, when executed, cause the at least one processor to extract the geographic location of the requesting device from the message. ### Claim 12 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein a portion of the message is encrypted, and the instructions, when executed, cause the at least one processor to decrypt the portion of the message. ### Claim 13 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the message is a Hypertext Transfer Protocol message. ### Claim 14 (depends on 8) The non-transitory computer readable storage medium of claim 8, wherein the geographic location is determined based on at least one of cellular data, Wi-Fi data, or global positioning data from a global positioning system. ### Claim 15 A method comprising: accessing a message sent from a requesting device in response to accessing media that includes a tag causing the requesting device accessing the media to send the message to at least one processor with an identification of a geographic location of the requesting device and media identifying information; identifying locations of a plurality of panelist homes; comparing the geographic location of the requesting device with the locations of the plurality of panelist homes, the locations determined based on sizes of ones of the plurality of panelist homes; determining whether the geographic location of the requesting device is within a threshold distance of a first location of a first one of the plurality of panelist homes, the first location determined based on a first size of the first one of the plurality of panelist homes; and identifying a user of the requesting device as a panelist residing at the first one of the panelist homes; associating the media identifying information to panelist data associated with the first one of the panelist homes when the geographic location of the requesting device is within the threshold distance of the first location of the first one of the plurality of panelist homes. ### Claim 16 (depends on 15) The method of claim 15, wherein the media identifying information corresponds to media accessed by the requesting device at the geographic location. ### Claim 17 (depends on 15) The method of claim 15, wherein the tag is a reference to an executable monitoring instruction hosted external to the media. ### Claim 18 (depends on 15) The method of claim 15, further including extracting the geographic location of the requesting device from the message. ### Claim 19 (depends on 15) The method of claim 15, wherein a portion of the message is encrypted, and further including decrypting the portion of the message. ### Claim 20 (depends on 15) The method of claim 15, wherein the geographic location is determined based on at least one of cellular data, Wi-Fi data, or global positioning data from a global positioning system. ### Claim 21 (depends on 1) The apparatus of claim 1, wherein the sizes are determined based on at least one of perimeters of the plurality of panelist homes or radii of the plurality of panelist homes. ### Claim 22 (depends on 1) The apparatus of claim 1, wherein the first size is determined based on an orientation of walls of the first one of the plurality of panelist homes, the walls defining the first one of the plurality of panelist homes. ### Claim 23 (depends on 22) The apparatus of claim 22, wherein the threshold distance is determined based on at least one of a perimeter of the first one of the plurality of panelist homes, or a radius of the first one of the plurality of panelist homes, or the orientation of the walls.