# US 12,003,791 B2 · Control method for server apparatus, delivery system, and recording medium > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 12,003,791 B2 - Document ID: US12003791B2 - Status: Granted - Kind: B2 - Application number: 17/569,577 - Filed: 2022-01-06 - Published: 2022-04-28 - Granted: 2024-06-04 - Earliest claimed: 2019-07-08 - Assignees: Konami Digital Entertainment Co., Ltd. - Applicants: Konami Digital Entertainment Co., Ltd. - Inventors: Akira Sakai; Shigeru Chiba; Kai Inoue; Junki Hirai; Jun Murai - Web page: https://patentgrep.com/patent/US12003791B2 ## CPC - A63F 13/79: involving player-related data, e.g. identities, accounts, preferences or play histories - H04N 21/23424: {involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement} - A63F 13/35: Details of game servers - A63F 13/61: using advertising information - A63F 13/86: Watching games played by other players - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - H04N 21/25883: {being end-user demographical data, e.g. age, family status or address (arrangements for identifying locations of users in broadcast systems H04H60/52)} - H04N 21/2668: Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)} - H04N 21/4781: {Games} - H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)} - A63F: CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR - H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A program recorded on a computer-readable recording medium causes a processor of a server apparatus communicable with a game apparatus capable of executing a game and delivering a video to a terminal apparatus, to perform a method of: acquiring, from a game apparatus that executes a game, video information indicating a game video of the game; and delivering, to the terminal apparatus, the game video indicated by the video information. The delivering includes, with the game apparatus having generated specific information indicating that the game video is a specific video, delivering to the terminal apparatus a specific advertisement for a specific commercial item associated with the specific video in response to acquiring the video information and the specific information from the game apparatus. ## Claims ### Claim 1 A non-transitory computer-readable recording medium storing a program executable by one or more processors of a server apparatus that delivers a video to a terminal apparatus and is communicable with a game apparatus that executes a game, to perform a method of: acquiring, from a game apparatus that executes a game, video information indicating a game video of the game; determining, based on specific information, a specific advertisement for a specific commercial item to be the advertisement to be delivered to the terminal apparatus; wherein the specific information is generated by the game apparatus, includes at least a game ID and a mode ID, or information indicating that none of the game ID nor the mode ID is included in the specific information, and indicates that the game video is a specific video; wherein the specific commercial item is associated with the specific video; and delivering, to the terminal apparatus, the game video indicated by the video information, wherein the delivering includes delivering to the terminal apparatus the specific advertisement in response to acquiring the video information and the specific information from the game apparatus. ### Claim 2 (depends on 1) The recording medium according to claim 1, wherein the delivering includes, in response to acquiring the video information and the specific information from the game apparatus, carrying out processing to deliver the game video to the terminal apparatus after incorporating the specific advertisement into the game video indicated by the video information. ### Claim 3 (depends on 1) The recording medium according to claim 1, wherein in a case in which a plurality of candidate commercial items, being candidates for the specific commercial item, are present for the specific commercial item, the delivering includes, based on attribute information indicating an attribute of a user of the terminal apparatus, selecting the specific commercial item from among the plurality of candidate commercial items. ### Claim 4 A delivery system comprising: a game apparatus that executes a game; and a server apparatus communicable with the game apparatus and configured to deliver a video to a terminal apparatus, the game apparatus including: one or more apparatus memories; and one or more apparatus processors communicatively connected to the one or more apparatus memories and configured to execute instructions to: generate video information indicating a game video of the game; and with the game video being a specific video, generate specific information, wherein the specific information includes at least a game ID and a mode ID, or information indicating that none of the game ID nor mode ID is included in the specific information, and indicates that the game video is a specific video, and the server apparatus including: one or more server memories; and one or more server processors communicatively connected to the one or more server memories and configured to execute instructions to: acquire the video information and the specific information from the game apparatus; determine, based on the specific information, a specific advertisement for a specific commercial item to be the advertisement to be delivered to the terminal apparatus; wherein the specific commercial item is associated with the specific video; and deliver the game video indicated by the video information to the terminal apparatus, wherein in response to acquiring the video information and the specific information from the game apparatus, the one or more server processors further execute the instructions to, in delivery of the game video, deliver to the terminal apparatus the specific advertisement. ### Claim 5 (depends on 4) The delivery system according to claim 4, wherein the specific information includes game identification information for identifying a game executed by the game apparatus. ### Claim 6 (depends on 4) The delivery system according to claim 4, wherein: the one or more apparatus processors execute the instructions to execute the game in one of a plurality of types of operation modes that correspond to a plurality of types of rules, and the specific information includes mode identification information for identifying the type of operation mode executed by the game apparatus. ### Claim 7 (depends on 1) The method of claim 1, wherein the delivering further includes delivering to the terminal apparatus a banner image; and wherein the specific advertisement and banner image are positioned in separate areas of a video delivery screen connected to the terminal apparatus. ### Claim 8 (depends on 7) The method of claim 7, wherein the banner image includes link information indicating an address of a website pertaining to the specific commercial item. ### Claim 9 (depends on 1) The method of claim 1, wherein the specific advertisement includes audio. ### Claim 10 (depends on 1) The method of claim 1, wherein the specific information includes status information indicating a position, shape, orientation, movement speed, and moving direction of one or more game elements. ### Claim 11 (depends on 4) The delivery system according to claim 4, wherein the delivering further includes delivering to the terminal apparatus a banner image; and wherein the specific advertisement and banner image are positioned in separate areas of a video delivery screen connected to the terminal apparatus. ### Claim 12 (depends on 11) The delivery system according to claim 11, wherein the banner image displays link information indicating an address of a website pertaining to the commercial item. ### Claim 13 (depends on 4) The delivery system according to claim 4, wherein the specific advertisement includes audio. ### Claim 14 (depends on 4) The delivery system according to claim 4, wherein the specific information includes status information indicating a position, shape, orientation, movement speed, and moving direction of one or more game elements. ### Claim 15 (depends on 1) The method of claim 1, wherein the specific information includes at least a game ID, a mode ID, and a tournament ID, or information indicating that none of the game ID, mode ID, or tournament ID are included in the specific information. ### Claim 16 A control method for a server apparatus that delivers a video to a terminal apparatus, the server apparatus having one or more server processors and being communicable with a game apparatus that executes a game, the control method comprising: causing the one or more server processors to acquire, from the game apparatus, video information indicating a game video of the game; and causing the one or more server processors to deliver, to a terminal apparatus, the game video indicated by the video information, the control method further comprising causing the one or more server processors to, determine, based on specific information, a specific advertisement for a specific commercial item to be the advertisement to be delivered to the terminal apparatus; wherein the specific information is generated by the game apparatus, includes at least a game ID and a mode ID, or information indicating that none of the game ID nor mode ID is included in the specific information, and indicates that the game video is a specific video; wherein the specific commercial item is associated with the specific video; and deliver to the terminal apparatus, in delivery of the game video, the specific advertisement in response to acquiring the video information and the specific information from the game apparatus. ### Claim 17 (depends on 16) The control method according to claim 16, wherein the delivering further includes delivering to the terminal apparatus a banner image; and wherein the specific advertisement and banner image are positioned in separate areas of a video delivery screen connected to the terminal apparatus. ### Claim 18 (depends on 16) The control method according to claim 16, wherein the specific information includes status information indicating a position, shape, orientation, movement speed, and moving direction of one or more game elements. ### Claim 19 (depends on 16) The control method according to claim 16, wherein the specific advertisement includes audio. ### Claim 20 (depends on 17) The control method according to claim 17, wherein the banner image includes link information indicating an address of a website pertaining to the specific commercial item.