Goal-based dynamic modifications to user interface content

A method comprising:

• obtaining, by one or more hardware processors, displayable content transmitted to a user device from a third-party server, wherein the displayable content is transmitted from the third-party server in response to a content request made via an application of the user device based on a first set of criteria, and wherein the displayable content comprises a plurality of items;
• determining an objective of the user, wherein the objective is associated with a set of metrics;
• determining a level of progression of the user toward the objective according to the set of metrics based on information associated with the user;
• determining a second set of criteria based on the objective and the level of progression of the user;
• modifying, by the one or more hardware processors, the displayable content based on the second set of criteria;
• and
• causing, by the one or more hardware processors, the application to present the modified displayable content on the user device.

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

• determining that displayable content has been transmitted to a user device from a third-party server based on a content request made via an application of the user device, wherein the content request is associated with a first set of criteria, and wherein the displayable content comprises a plurality of items related to a particular subject matter;
• determining an objective of the user with respect to the particular subject matter, wherein the objective is associated with a set of metrics;
• determining a level of progression of the user toward the objective with respect to the particular subject matter according to the set of metrics based on a consumption history of the user related to the particular subject matter;
• determining a second set of criteria based on the objective and the level of progression of the user;
• modifying the displayable content based on the second set of criteria;
• and
• causing the application to present the modified displayable content on the user device.