User configurable interactive toy

A toy system comprising:

• a toy vehicle model having:
• a marker disposed in an input of the toy vehicle model;
• and
• an interactive toy configured for insertion into the input of the toy vehicle model, the interactive toy having:
• an optical reader configured to detect the marker;
• an accelerometer configured to detect movement of the interactive toy;
• an interface including a display and an audio output, the interface configured to output audible or visible feedback;
• and
• a processor configured to receive data from the optical reader and the accelerometer and control the interface responsive to the detected movement and the detected marker.

A toy system comprising:

• a toy vehicle model having:
• an optical marker disposed thereon;
• and
• an interactive toy configured for insertion into the toy vehicle model, the interactive toy having:
• an optical reader configured to detect the marker;
• an accelerometer configured to detect movement of the interactive toy;
• a memory comprising programmed instructions and configuration data, the programmed instructions configured to control a response of the interactive toy to a detection of the marker, the response being defined by the configuration data;
• an interface including a display and an audio output, the interface configured to output audible or visible feedback;
• and
• a processor configured to receive data from the optical reader and the accelerometer and control the interface based on the programmed instructions according to the configuration data, the processor further configured to modify the configuration data in response to the detection of the marker and the detection of movement of the interactive toy.