Dynamic content allocation and optimization

A non-transitory computer-readable storage medium storing computer-readable instructions that, when executed by a processor, cause:

• receiving first information indicating:
• a first targeted number of impressions associated with first advertising content to be distributed via a network, wherein the first advertising content is associated with at least one outside advertiser, and
• a second targeted number of impressions associated with second advertising content to be distributed via the network, wherein the second advertising content is associated with the network;
• receiving second information indicating demographic data associated with a plurality of computing devices;
• causing, based on the first information and the second information, output of a schedule configured to first achieve the first targeted number of impressions and to then achieve the second targeted number of impressions;
• causing, based on the schedule, output of the first advertising content and the second advertising content;
• and
• receiving third information indicative of whether the first targeted number of impressions and the second targeted number of impressions were achieved.

A system comprising:

• a first computing device configured to:
• receive first information indicating:
• a first targeted number of impressions associated with first advertising content to be distributed via a network, wherein the first advertising content is associated with at least one outside advertiser, and
• a second targeted number of impressions associated with second advertising content to be distributed via the network, wherein the second advertising content is associated with the network,
• receive second information indicating demographic data associated with a plurality of computing devices,
• causing, based on the first information and the second information, output of a schedule configured to first achieve the first targeted number of impressions and to then achieve the second targeted number of impressions,
• cause, based on the schedule, output of the first advertising content and the second advertising content, and
• receive third information indicative of whether the first targeted number of impressions and the second targeted number of impressions were achieved;
• and
• a second computing device, of the plurality of computing devices, configured to:
• send the third information.