Methods and apparatus to structure processor systems to determine total audience ratings

A method to determine a total audience size, the method comprising:

• generating, by executing an instruction with processor circuitry, a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and accessed on a first website exclusive of a second website;
• generating, by executing an instruction with the processor circuitry, a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first website and the second web site;
• comparing, by executing an instruction with the processor circuitry, the first audience size to the second audience size;
• reducing, by executing an instruction with the processor circuitry, the first audience size based on the second audience size in response to the first audience size being greater than the second audience size;
• and
• determining, by executing an instruction with the processor circuitry, a total audience size for the media accessed by devices of the first media platform based on the first audience size and the second audience size.

At least one non-transitory computer readable storage medium comprising instruction that, when executed, cause processor circuitry to at least:

• generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and accessed on a first website exclusive of a second website;
• generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first website and the second website;
• compare the first audience size to the second audience size;
• reduce the first audience size based on the second audience size in response to the first audience size being greater than the second audience size;
• and
• determine a total audience size for the media accessed by devices of the first media platform based on the first audience size and the second audience size.

An apparatus comprising:

• at least one memory;
• instructions;
• and
• processor circuitry to execute the instructions to:
• generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and accessed on a first web site exclusive of a second web site;
• generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first web site and the second web site;
• compare the first audience size to the second audience size;
• reduce the first audience size based on the second audience size in response to the first audience size being greater than the second audience size;
• and
• determine a total audience size for the media accessed by devices of the first media platform based on the first audience size and the second audience size.