US 11,962,669 B1 · Determining digital content service quality levels based on customized user metrics

Abstract

The present disclosure relates to utilizing a content service system to improve selecting data sources that are used to retrieve digital content items in response to content requests. For example, in response to receiving a content request, the content service system determines to retrieve content items by either calling a lower-quality data source with lower computing costs based on the request having lower service quality metrics or by calling a higher-quality data source with higher computing-costs based on the request having superior service quality metrics. In many instances, the service quality metric is based on the user characteristics of a user identifier associated with the requesting device. By dynamically determining to utilize different data sources having different computing costs based on service quality metrics, the content service system significantly reduces the total amount of computing costs for retrieving and providing digital content, without hurting the user experience.

Claims20

Dependent claims

A computer-implemented method comprising:

receiving a first content request for displaying digital content of a first digital content type on a client device associated with a user identifier;
determining a service quality model associated with the first digital content type based on the first digital content type of the first content request;
determining a first service quality metric based on a set of user characteristics associated with the user identifier by using the service quality model associated with the first digital content type;
providing a service call for the digital content of the first digital content type to a first data source determined from a plurality of data sources based on the first service quality metric;
and
providing the digital content of the first digital content type to the client device in response to the first content request.

3 more elements

A system comprising:

at least one processor;
and
a computer memory comprising instructions that, when executed by the at least one processor, cause the system to:
receive a content request for retrieving digital content of a given digital content type for display on a website to be provided to a client device associated with a user identifier;
generate a first set of user characteristics based on user data associated with the user identifier;
determine a service quality model associated with the given digital content type based on the given digital content type of the content request;
determine a service quality metric based on the first set of user characteristics a by using the service quality model associated with the given digital content type;
select a first data source from a plurality of data sources based on the service quality metric;
send a service call to the first data source for the digital content based on selecting the first data source;
and
provide the digital content for display on the website in response to the content request.

8 more elements

A computer-implemented method comprising:

receiving a content request for retrieving a first digital content item of a first digital content type and a second digital content item of a second digital content type for display on a client device associated with a user identifier;
generating user characteristics based on user data associated with the user identifier;
determine a first model associated with the first digital content type based on the first digital content type of the content request for the first digital content item;
determining a first service quality metric based on the user characteristics and using the first model associated with the first digital content type;
selecting, based on the first service quality metric, a first data source for retrieving the first digital content item;
determine a second model associated with the second digital content type based on the second digital content type of the content request for the second digital content item;
determining a second service quality metric based on the user characteristics by using the second model associated with the second digital content type, wherein the first service quality metric is different from the second service quality metric;
selecting, based on the second service quality metric, a second data source for retrieving the second digital content item;
and
providing the first digital content item and the second digital content item to the client device for display in response to the content request.

7 more elements

Dependencies are inferred from the claim text.

Determining digital content service quality levels based on customized user metrics

Life of this patent

Determining digital content service quality levels based on customized user metrics

Life of this patent

Abstract

Claims20