Method and apparatus for pushing information

An apparatus for pushing information, comprising:

• one or more processors;
• and
• a storage apparatus, configured to store one or more programs,
• wherein the one or more programs, when executed by the one or more processors, cause the one or more processors to implement operations, the operations comprising:
• determining, in response to receiving an information push request sent through a terminal by a user, object information of at least one object associated with user information included in the information push request;
• determining target push information based on the user information, the object information and a pre-established information determination model, the information determination model being used to represent a corresponding relationship between user information, object information and target push information;
• and
• pushing the target push information to the terminal, for the user to view the target push information through the terminal,
• wherein the determining the target push information based on the user information, the object information and the pre-established information determination model comprises:
• determining a probability of click of the user on object information in a preset object information set based on the user information, the object information and the information determination model, the information determination model being used to represent a corresponding relationship between the user information, the object information and a probability of click;
• determining, for each piece of object information in the object information set, a push value of the each piece of object information based on the probability of click of the user on the each piece of object information and a weight coefficient associated with the each piece of object information;
• and
• determining the target push information from the object information set according to the push value of the each piece of object information.

A computer readable medium, storing a computer program thereon, wherein the computer program, when executed by a processor, implements operations, the operations comprising:

• in response to receiving an information push request sent through a terminal by a user, determining object information of at least one object associated with user information included in the information push request;
• determining target push information based on the user information, the object information and a pre-established information determination model, the information determination model being used to represent a corresponding relationship between user information, object information and target push information;
• and
• pushing the target push information to the terminal, for the user to view the target push information through the terminal,
• wherein the determining the target push information based on the user information, the object information and the pre-established information determination model comprises:
• determining a probability of click of the user on object information in a preset object information set based on the user information, the object information and the information determination model, the information determination model being used to represent a corresponding relationship between the user information, the object information and a probability of click;
• for each piece of object information in the object information set, determining a push value of the each piece of object information based on the probability of click of the user on the each piece of object information and a weight coefficient associated with the each piece of object information;
• and
• determining the target push information from the object information set according to the push value of the each piece of object information.