Back to results
US 11,961,362 B2Granted
System and method for determining effectiveness of incentives in a wagering system
AssigneeAdrenalineIP
InventorsCasey Alexander Huke, John Cronin, Joseph W. Beyers, Michael D'Andrea
Life of this patent
Estimating the term…
Abstract
This invention provides a method of determining appropriate incentives to users of a wagering platform or application by tailoring the incentive to the type of user that they are and provides incentives to increase the user's engagement with the platform or application to modify the user's behavior to allow them to become more experienced users.
Claims20
A method for evaluating incentives provided to users of a wagering network, comprising:
- selecting, by at least one computer processor, a first of a plurality of incentives stored in a cohort incentive database,
- identifying, by the at least one computer processor, which of a plurality of users stored in a user database have been offered the first incentive,
- comparing, by the at least one computer processor, a wager history of each identified user with the first incentive,
- retaining, by the at least one computer processor, the first incentive in the cohort incentive database when the comparison between the wager history of each identified user and the first incentive shows an increase in user engagement and/or wagering habits,
- identifying, by the at least one computer processor and for each of the plurality of users stored in the user database, whether the wager history of the user qualifies the user to receive any of the plurality of incentives stored in the cohort incentive database,
- offering, by the at least one computer processor, to the user a respective one of the plurality of incentives when the wager history of the user qualifies for the respective incentive, and
- awarding, by the at least one computer processor, the respective incentive when the wager history of the user qualifies the user to receive the respective incentive,
- wherein comparison of the wager history of each identified user with the first incentive comprises calculation of a correlation coefficient for the first incentive based on the wager history of each identified user, and the correlation coefficient comparing at least a time elapsed since the first incentive was offered to a respective user and a wager activity of the respective user since the first incentive was offered.
5 more elements
A system for evaluating incentives provided to users of a wagering network, comprising:
- a cohort incentive database which stores a plurality of incentives,
- a user database which stores a plurality of users, and
- at least one computer processor,
- wherein the at least one computer processor is configured to:
- select a first of the plurality of incentives;
- identify which of the plurality of users have been offered the first incentive;
- compare a wager history of each identified user with the first incentive;
- retain the first incentive in the cohort incentive database when the comparison between the wager history of each identified user and the first incentive shows an increase in user engagement and/or wagering habits,
- identify, for each of the plurality of users stored in the user database, whether the wager history of the user qualifies the user to receive any of the plurality of incentives stored in the cohort incentive database;
- offer to the user a respective one of the plurality of incentives when the wager history of the user qualifies for the respective incentive;
- and
- award the respective incentive when the wager history of the user qualifies the user to receive the respective incentive,
- wherein comparison of the wager history of each identified user with the first incentive comprises calculation of a correlation coefficient for the first incentive based on the wager history of each identified user, the correlation coefficient comparing at least a time elapsed since the first incentive was offered to a respective user and a wager activity of the respective user since the first incentive was offered.
10 more elements
Dependencies are inferred from the claim text.