Method for quantifying advertising impressions

A method for quantifying user engagement comprising:

• during a test period:
• serving a set of instances of a first visual media to a set of computing devices accessed by a population of users;
• for each instance of the first visual media in the set of instances of the first visual media:
• recording a test set of viewability data representing viewability of the first visual media rendered on a display of a corresponding computing device, in the set of computing devices;
• calculating a test viewability score, in a set of test viewability scores, based on the test set of viewability data;
• and
• accessing an outcome, in a set of outcomes, of a particular outcome type of consumption of the first visual media by a corresponding user in the population of users;
• and
• defining a threshold viewability score associated with a threshold probability of a target outcome of consumption of the first visual media based on the set of test viewability scores and the set of outcomes;
• and
• during a live period succeeding the test period:
• selecting the first visual media for presentation within a first digital platform rendered by a first computing device;
• recording a first set of viewability data representing viewability of the first visual media rendered on a display of the first computing device;
• characterizing a viewability score for the first visual media presented within the first digital platform to the first user based on the first set of viewability data;
• and
• in response to the viewability score exceeding the threshold viewability score, recording an impression for the first visual media.

A method for quantifying user engagement comprising:

• during a first time period:
• selecting a first visual media for presentation within a first digital platform accessed by a first computing device in a population of computing devices;
• recording a first proportion of pixels of the first visual media rendered within a display of the first computing device during a first sampling period within the first time period;
• and
• calculating a viewability score, representing viewability of the first visual media within the first digital platform, based on the first proportion of pixels and a first duration of the first sampling period;
• during a second time period succeeding the first time period, in response to the viewability score falling below a first threshold viewability score, selecting the first visual media for presentation within a second digital platform accessed by a second computing device in the population of computing devices;
• and
• during a third time period succeeding the second time period, in response to the viewability score exceeding the first threshold viewability score, selecting a second visual media for presentation within a third digital platform accessed by a third computing device in the population of computing devices.