Determining exposures to content presented by physical objects
AssigneeFoursquare Labs, Inc.
InventorsElliott Waldron, David Shim, Jack Chua
Life of this patent
Estimating the term…
Abstract
Systems and methods are described herein for determining user exposures to content, such as content presented by physical objects (e.g., advertisements on billboards). The systems and methods may determine a probability (an “exposure probability”) that a user has viewed or consumed content, information, or other visual media presented by a physical object, such as a billboard, vehicle, sign, or other structure, and provide the determined probability to various attribution systems, such as systems that attribute user engagements (e.g., store visits, app downloads, website visits, product purchases, and so on) to earlier content exposures.
Claims21
A system, comprising:
- at least one server computer coupled to a network;
- at least one memory storing instructions for execution by the server computer, wherein the instructions are configured to cause the server computer to perform operations comprising:
- receive device location information associated with each of multiple mobile phones positioned at certain geographic locations, wherein each mobile phone provides, directly or indirectly, a series of location coordinates to the server computer via the network;
- access object placement information associated with visually-perceptible content presented by physical objects at the certain geographic locations, wherein the object placement information for each physical object includes viewshed characteristics for the physical object;
- and
- compute exposure probabilities based on a comparison of each received device location information to the accessed object placement information, wherein each computed exposure probability represents a probability that a user of one of the multiple mobile phones visually perceived content presented by one of the physical objects, wherein computing an exposure probability comprises:
- determining a device heading angle based upon device location information associated with a mobile device;
- when the device heading angle indicates that the mobile devices is heading towards a physical object, increasing the exposure probability;
- determining a dwell duration based at least upon one or more of GPS data, accelerometer data, or gyroscope data collected from the mobile device;
- and
- when the dwell duration exceeds a threshold time period, increasing the exposure probability;
- and
- providing the exposure probability, wherein the exposure probability is used to determine a conversion event associated with the mobile device.
A computer-implemented method of providing content exposure information to an attribution system, the method comprising:
- receiving device location information associated with a target mobile device positioned at a certain geographic location;
- receiving object placement information associated with content presented by a physical object at the certain geographic location;
- determining an exposure probability that is based on a comparison of the received device location information to the received object placement information, wherein determining the exposure probability comprises:
- determining a device heading angle based upon device location information associated with a mobile device;
- when the device heading angle indicates that the mobile devices is heading towards a physical object identified from the received object placement information, increasing the exposure probability;
- determining a dwell duration based at least upon one or more of GPS data, accelerometer data, or gyroscope data collected from the mobile device;
- and
- when the dwell duration exceeds a threshold time period, increasing the exposure probability;
- and
- providing the determined exposure probability to an attribution system, wherein the exposure probability is used to determine a conversion event associated with the mobile device.
A non-transitory computer-readable storage medium whose contents, when executed by a computing system, cause the computing system to perform operations for determining a user was exposed to content presented by a physical object, the operations comprising:
- receiving device location information associated with a target mobile device positioned at a certain geographic location;
- receiving object placement information associated with content presented by a physical object at the certain geographic location;
- determining an exposure probability that is based on a comparison of the received device location information to the received object placement information, wherein determining the exposure probability comprises:
- determining a device heading angle based upon device location information associated with a mobile device;
- when the device heading angle indicates that the mobile devices is heading towards a physical object identified from the received object placement information, increasing the exposure probability;
- determining a dwell duration based at least upon one or more of GPS data, accelerometer data, or gyroscope data collected from the mobile device;
- and
- when the dwell duration exceeds a threshold time period, increasing the exposure probability;
- and
- providing the determined exposure probability to an attribution system, wherein the exposure probability is used to determine a conversion event associated with the mobile device.
Dependencies are inferred from the claim text.