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US 11,961,113 B2Granted
Managing impressions of an advertisement campaign
AssigneeRovi Guides, Inc.
InventorsJoshua Brenner, Christopher Ambrozic
Life of this patent
Estimating the term…
Abstract
The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.
Claims20
A method for managing impressions, comprising:
- identifying, using processing circuitry, at least two advertisement campaigns, each campaign of the at least two advertisement campaigns associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
- calculating for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
- determining, at a predetermined time before completion of any of the at least two advertisement campaigns, a future performance metric for each of the at least two advertisement campaigns based on the respective rate of impression generation for each campaign;
- identifying, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on whether the future performance of the high-performing campaign is greater than or equal to a respective predetermined future performance metric threshold;
- identifying at least one low-performing campaign of the at least two advertisement campaigns based on whether the future performance metric of the low-performing campaign is less than the respective predetermined future performance metric threshold;
- determining, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign;
- causing to be implemented, using the processing circuitry, the redistribution amongst the high-performing campaign and the at least one low-performing campaign;
- and
- ending the at least one low-performing campaign.
6 more elements
A system comprising:
- a memory;
- and
- control circuitry configured to:
- identify, using processing circuitry, at least two advertisement campaigns, each campaign of the at least two advertisement campaigns associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions, stored in the memory;
- calculate for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
- determine, at a predetermined time before completion of any of the at least two advertisement campaigns, a future performance metric for each of the at least two advertisement campaigns based on the respective rate of impression generation for each campaign;
- identify, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on whether the future performance of the high-performing campaign is greater than or equal to a respective predetermined future performance metric threshold;
- identify at least one low-performing campaign of the at least two advertisement campaigns based on whether the future performance metric of the low-performing campaign is less than the respective predetermined future performance metric threshold;
- determine, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign;
- cause to be implemented, using the processing circuitry, the redistribution amongst the high-performing campaign and the at least one low-performing campaign;
- and
- end the at least one low-performing campaign.
9 more elements
Dependencies are inferred from the claim text.