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US 11,961,112 B2Granted
Managing impressions of an advertisement campaign
AssigneeRovi Guides, Inc.
InventorsJoshua Brenner, Christopher Ambrozic
Life of this patent
Estimating the term…
Abstract
The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.
Claims18
A method for managing impressions comprising:
- identifying a first platform and a second platform on which an advertisement is provided, wherein the advertisement has allocated a respective number of budgeted impressions;
- receiving, from the first platform via a network, a first real-time popularity of a subject of the advertisement on the first platform, a first anticipated spike of popularity of the first platform, and a first historical impression generation data indicative of other advertisements on the first platform that were similar to the advertisement;
- receiving, from the second platform via the network, a second real-time popularity of the subject of the advertisement on the second platform, a second anticipated spike of popularity of the second platform, and a second historical impression generation data indicative of other advertisements on the second platform that were similar to the advertisement;
- calculating, for the first platform, using processing circuitry, a first likelihood of impression generation for the advertisement based on the first real-time popularity, the first anticipated spike of popularity, and the first historical impression generation data;
- calculating, for the second platform, using the processing circuitry, a second likelihood of impression generation for the advertisement based on the second real-time popularity, the second anticipated spike of popularity, and the second historical impression generation data;
- comparing, using the processing circuitry, the first likelihood of impression generation and the second likelihood of impression generation;
- determining, using the processing circuitry, a high-performing platform of the first platform and the second platform based on the first likelihood or the second likelihood being highest, and a low-performing platform of the first platform and the second platform based on the first likelihood or the second likelihood being lowest;
- determining, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the low-performing platform to the high-performing platform based on each of the first likelihood and the second likelihood;
- and
- causing to be implemented, using the processing circuitry, the redistribution of allocations from the low-performing platform to the high-performing platform.
7 more elements
A system comprising:
- memory;
- processing circuitry configured to:
- identify a first platform and a second platform on which an advertisement is provided, wherein the advertisement has allocated a respective number of budgeted impressions;
- receive, from the first platform via a network, a first real-time popularity of a subject of the advertisement on the first platform, a first anticipated spike of popularity of the first platform, and a first historical impression generation data indicative of other advertisements on the first platform that were similar to the advertisement;
- receive, from the second platform via the network, a second real-time popularity of the subject of the advertisement on the second platform, a second anticipated spike of popularity of the second platform, and a second historical impression generation data indicative of other advertisements on the second platform that were similar to the advertisement;
- calculate, for the first platform a first likelihood of impression generation for the advertisement based on the first real-time popularity, the first anticipated spike of popularity, and the first historical impression generation data;
- calculate, for the second platform a second likelihood of impression generation for the advertisement based on the second real-time popularity, the second anticipated spike of popularity, and the second historical impression generation data;
- compare the first likelihood of impression generation and the second likelihood of impression generation;
- determine a high-performing platform of the first platform and the second platform based on the first likelihood or the second likelihood being highest, and a low-performing platform of the first platform and the second platform based on the first likelihood or the second likelihood being lowest;
- determine a redistribution of allocations of the number of budgeted impressions from the low-performing platform to the high-performing platform based on each of the first likelihood and the second likelihood;
- and
- cause to be implemented the redistribution of allocations from the low-performing platform to the high-performing platform.
9 more elements
Dependencies are inferred from the claim text.