Generating and presenting user insights in association with user-to-user electronic communication

A computer-implemented system for presenting customer insights in association with an electronic customer relationship management tool, the system comprising:

• at least one processor;
• memory in communication with the at least one processor, and
• software code stored in the memory, which when executed by the at least one processor causes the system to:
• present, to a user, a graphical user interface (GUI) having:
• a first region having GUI elements of the customer relationship management tool, and
• a second region having
• a first set of GUI elements for presenting at least one customer insight, the second region displayed when the first region is displayed and proximate to the first region;
• and
• a second set of GUI elements for receiving user feedback regarding the at least one customer insight;
• receiving user input signals via the GUI elements of the first region, the user input signals comprising an identifier identifying a customer;
• upon receiving the identifier identifying the customer:
• display, to the user, at least one machine-learning derived insight relevant to the identified customer in the second region based on the user input signals via the GUI elements of the first region, wherein the machine-learning derived insight relevant to the identified customer in the second region comprises an importance score of the insight;
• receiving user input signals regarding the importance score of the insight via the second set of GUI elements of the second region;
• and
• refining the importance score of the insight based on the received user input signals via the second set of GUI elements of the second region.

A computer-implemented method of augmenting a customer relationship management tool to provide customer insights, the method comprising:

• presenting, to a user, within the customer relationship management tool, a first region of GUI elements for displaying customer relationship management data,
• integrating a customer insights plugin with the customer relationship management tool, to present a second region displaying two sets of GUI elements comprising:
• a first set of GUI elements for displaying customer insights, and a second set of GUI elements for receiving user feedback regarding the at least one customer insight;
• the second region displayed when the first region is displayed, and proximate the first region;
• receiving user input signals via the GUI elements of the first region, the user input signals comprising an identifier identifying a customer;
• upon receiving the identifier identifying the customer:
• displaying, to the user, at least one machine-learning derived insight relevant to the identified customer via the second GUI elements based on the received user input signals via the GUI elements of the first region, wherein the machine-learning derived insight relevant to the identified customer via the second GUI elements comprises an importance score of the insight;
• receiving user input signals regarding the importance score of the insight via the second set of GUI elements of the second region;
• and
• refining the importance score of the insight based on the received user input signals via the second set of GUI elements of the second region.