Systems and methods for protecting sensitive data in user online activities

An electronic device, comprising:

• a memory storing a privacy service computer program for a privacy service;
• and
• a computer processor;
• wherein the privacy service computer program is configured to:
• authenticate a user accessing the privacy service using a privacy application on an electronic device;
• receive, from a proxy service, user activity data generated during an online activity, wherein the user activity data comprises personally identifiable information;
• save the user activity data, including the personally identifiable information, to a privacy database, wherein the privacy database temporarily stores the user activity data during the online activity;
• clean, by the privacy service computer program, the user activity data in the privacy database of the personally identifiable information;
• receive, from the privacy application, a request for the cleaned user activity data;
• retrieve, from the privacy database, the cleaned user activity data;
• communicate the cleaned user activity data to the privacy application, wherein the privacy application stores the cleaned user activity data in local storage on the electronic device;
• receive an acknowledgement of receipt of the cleaned user activity data;
• and
• purge the cleaned user activity data from the privacy database.

A system, comprising:

• an electronic device comprising:
• a memory storing a privacy application;
• and
• a local data store;
• a privacy server executing a privacy service computer program;
• and
• a privacy database;
• wherein:
• the privacy application is configured to receive, from a user, authenticating information and communicate the authenticating information to the privacy service computer program;
• the privacy service computer program is configured to authenticate the user;
• the privacy service computer program is configured to receive, from a proxy service, user activity data collected in an interaction with a website or domain generated during an online activity, wherein the user activity data comprises personally identifiable information;
• the privacy service computer program is configured to save the user activity data, including the personally identifiable information, to a privacy database, wherein the privacy database temporarily stores the user activity data during the online activity;
• the privacy service computer program is configured to clean the user activity data in the privacy database of the personally identifiable information;
• the privacy service computer program is configured to receive, from the privacy application, a request for the cleaned user activity data;
• the privacy service computer program is configured to retrieve, from the privacy database, the cleaned user activity data;
• the privacy service computer program is configured to communicate the cleaned user activity data to the privacy application, wherein:
• the privacy application stores the cleaned user activity data in local storage on the electronic device;
• the privacy application is configured to communicate an acknowledgement of receipt of the cleaned user activity data to the privacy service computer program;
• and
• the privacy service computer program is configured to purge the cleaned user activity data from the privacy database.