Systems and methods for managing an online user experience
AssigneeRedfast, Inc.
InventorsRajeev Raman, Stephen Mui
Life of this patent
Estimating the term…
Abstract
Systems and methods are described for monitoring and managing an online experience. An example method includes: obtaining user data describing interactions between a plurality of users and plurality of online services; determining, based on the user data, a rate of change in usage of the online services for each user in the plurality of users; assigning a portion of the users to a user segment based on the user data and the determined rate of change in usage; and based on the assignment, providing each user in the user segment with a customized experience in one or more of the online services.
Claims19
A computer-implemented method of managing user experiences for a plurality of online services, the method comprising:
- providing a platform to a plurality of operators for a plurality of online services, each operator corresponding to a respective online service from the plurality of online services, the online services comprising at least one of a website, a mobile application, or a streaming service;
- providing, using the platform, a first graphical user interface configured to display user traits for users of the online services;
- providing, using the platform, a second graphical user interface configured to display actions to be performed by the online services;
- enabling, through use of the platform, one of the operators from one of the online services to select (i) a combination of user traits using the first graphical user interface and (ii) at least one action using the second graphical user interface,
- wherein, following the selection, the at least one action is configured to be performed by the one of the online services for a group of users corresponding to the combination of user traits.
A system comprising:
- one or more computer systems programmed to perform operations comprising:
- providing a platform to a plurality of operators for a plurality of online services, each operator corresponding to a respective online service from the plurality of online services, the online services comprising at least one of a website, a mobile application, or a streaming service;
- providing, using the platform, a first graphical user interface configured to display user traits for users of the online services;
- providing, using the platform, a second graphical user interface configured to display actions to be performed by the online services;
- enabling, through use of the platform, one of the operators from one of the online services to select (i) a combination of user traits using the first graphical user interface and (ii) at least one action using the second graphical user interface,
- wherein, following the selection, the at least one action is configured to be performed by the one of the online services for a group of users corresponding to the combination of user traits.
A non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the one or more computer processors to perform operations comprising:
- providing a platform to a plurality of operators for a plurality of online services, each operator corresponding to a respective online service from the plurality of online services, the online services comprising at least one of a website, a mobile application, or a streaming service;
- providing, using the platform, a first graphical user interface configured to display user traits for users of the online services;
- providing, using the platform, a second graphical user interface configured to display actions to be performed by the online services;
- enabling, through use of the platform, one of the operators from one of the online services to select (i) a combination of user traits using the first graphical user interface and (ii) at least one action using the second graphical user interface,
- wherein, following the selection, the at least one action is configured to be performed by the one of the online services for a group of users corresponding to the combination of user traits.
Dependencies are inferred from the claim text.