Mobile hologram apparatus

A hologram display system comprising:

• a hologram apparatus including a sheet folded along preformed creases into a frustum structure configured to be actuated between a compressed state and an uncompressed state, the frustum structure having a base section and a top section connected by four side sections, the frustum structure, in the compressed state, having a height that is less than the height of the frustum structure in the uncompressed state;
• and
• first instructions stored in a memory of a consumer device, which when executed, cause a processor of the consumer device to:
• receive, from a server, holographic interactive content that is related to the hologram apparatus, the holographic interactive content including second instructions that specify how an appearance of the holographic interactive content is to change based on user interaction;
• display, on a screen of the consumer device, the holographic interactive content,
• detect interaction with at least one of the holographic interactive content or the hologram apparatus after the hologram apparatus is placed on the screen of the consumer device,
• change an appearance of at least a portion of the holographic interactive content based on the detected interaction as specified by the second instructions, the change in the appearance corresponding to at least one of rotating, panning, zooming in/out, enlarging, or changing colors of the at least the portion of the holographic interactive content,
• track the interaction with the at least one of the holographic interactive content or the hologram apparatus,
• transmit at least one message from the consumer device to the server indicative of the tracked interaction, and
• receive, from the server responsive to the at least one message, website content configured for reading from the screen of the consumer device without the hologram apparatus,
• wherein the tracked interaction includes at least one of a number of times the holographic interactive content was viewed, a date/time the holographic interactive content was viewed, or a type of the interaction.