System and method for delivering specific media together with common media to specific recipients

A method of delivering at least one installment of a publication having common content to a plurality of recipients who are to receive said publication, said method comprising:

• receiving from an initiator associated with at least a particular one of the recipients particular personalized media identified by said initiator as being associated with said particular recipient, said personalized media including at least one of:
• a) an image, the image being of a person who the recipient knows personally, or b) an image of something that is possessed by either the initiator or by the recipient, or c) media selected from the list of:
• sound, smell, or d) a personal message in which at least one of the recipient or the initiator is identified;
• placing in said common content any said received personalized media at an identified location, and wherein said identified location is a front page, a back page, or a centerfold of said common content,
• causing to be delivered to said recipients, for each particular installment, substantially the same common content as is caused to be delivered to each other recipient of said particular installment;
• causing to be delivered to said particular one of the recipients, for said particular installment, a modified version of said common content, said modified version of the common content including at least said particular personalized media identified by said initiator as being associated with said particular recipient, and wherein said location is identified by said initiator, or by said recipient, or by said distributor.

A method of delivering a generic media publication from a distributor to a plurality of recipients, said method comprising:

• receiving particular personalized media from a sending party other than said distributor, said personalized media being particular to a specific one of said recipients, said personalized media containing at least
• a) an image of a person who said specific recipient knows personally, or
• b) an image of something that is possessed by said specific recipient, or
• c) something personal from said sending party;
• delivering from time to time said generic media to each of said plurality of recipients, creating, for each received personalized media for a specific one of said recipients, a unique version of said generic media specifically for said specific recipient, and modifying said delivering step to cause a specific recipient's unique version of said generic media to be delivered to said specific recipient instead of said generic media, said modifying further positioning said personalized media at a proper location within said generic media, said proper location being identified by either said initiator, or by said recipient, and wherein said proper location is a front page, a back page, or a centerfold of said common content.