Dynamic rewardable activity value determination and allocation
AssigneeDigital Reef, Inc.
InventorsPaul Kats, Jeffrey Chernick, Mark Randall Goldston, Sohrab Pirayesh
Life of this patent
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Abstract
A Sender Controlled Media (SCM) platform user is presented incentives for performing rewardable platform activities that result in accruing points in a user-specific account from which points can be redeemed by transfer or cryptocurrency conversion to an external user-designated wallet. A reward received for each instance of a rewardable platform activity is determined based on a range of platform context including a target average points payout, an aggregated total points payout over a distribution period, and a type of rewardable platform activity.
Claims20
A method of incentivized rewardable platform activity tracking:
- configuring a sender-controlled media (SCM) data structure with interactive displayable content that, when activated by a user in a user interface adapted by the SCM, activates a rewardable platform activity;
- presenting the interactive displayable content in the user interface of a user's phone;
- receiving an indication of a user selection of a rewardable platform activity through the user interface of a rewardable platform activity incentive portion of the interactive displayable content;
- executing a reward mechanism that monitors user actions within the platform based on a set of requirements of the selected rewardable platform activity;
- performing a reward total determining function that performs a probabilistic determination of a reward total for the selected rewardable platform activity based at least in part on reward point totals rewarded to users of the platform during a reward distribution period of time;
- wherein the probabilistic determination produces a reward total that is greater or equal to a variable minimum value not less than zero points and that is no more than a maximum value so that over a plurality of executions of the probabilistic determination for other platform users, an average reward total over the course of the reward distribution period of time approaches a target average reward total.
A system comprising:
- an incentive configuration module of a call management platform executing on a processor producing a sender-controlled media (SCM) data structure of displayable content that includes at least one reference to a rewardable platform activity;
- a reward mechanism module that, when executing on the processor, records and tracks user activity on the platform for performing the rewardable platform activity;
- a reward engine that performs a probabilistic determination of reward points associated with the executing of the reward mechanism based on at least a target average points reward value and the user activity;
- a reward account manager that, when executing on the processor, adjusts a user points account based on an indication of the probabilistic determination of the reward points from the reward engine;
- and
- a reward redemption system that, when executing on the processor, handles user requests for redemption by transferring points from a wallet of the user in which the reward manager adjusts user points into an external wallet designated by the user, wherein redemption includes transfer of one or more cryptocurrency units from a cryptocurrency portion of a platform-owned wallet to the external wallet.
Dependencies are inferred from the claim text.