# US 11,907,970 B2 · Control system based on viewable attention > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 11,907,970 B2 - Document ID: US11907970B2 - Status: Granted - Kind: B2 - Application number: 18/165,215 - Filed: 2023-02-06 - Published: 2023-06-15 - Granted: 2024-02-20 - Earliest claimed: 2016-03-28 - Assignees: Quantcast Corporation - Applicants: Quantcast Corporation - Inventors: Seph Zdarko; Ryan Lei Hin Chan; David Alexander Grant - Web page: https://patentgrep.com/patent/US11907970B2 ## CPC - G06Q 30/0249: {based upon budgets or funds} - G06Q 30/0272: Period of advertisement exposure - G06Q 30/0277: {Online advertisement} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, content is sent to the specified recipient and the consumed viewable attention is updated. ## Claims ### Claim 1 A method comprising: receiving a proportional exposure cap corresponding to a content of an advertising campaign, the proportional exposure cap comprising a fraction; responsive to receiving, from an advertising platform, at a first receipt time after a beginning of a time window and before an end of the time window, a notification of availability of a first opportunity to expose a first recipient to the content: determining, with respect to a first period of time from the beginning of the time window to the first receipt time, a consumed advertising content provided to the recipient; determining a predicted total advertising content for the time window, the predicted total advertising content comprising an estimate of all advertising content which will be provided to the recipient in the time window; determining a proportional predicted total advertising content by multiplying the predicted total advertising content by the proportional exposure cap; determining the difference between the proportional predicted total advertising content and the consumed advertising content; and responsive to determining that the proportional predicted total advertising content is greater than the consumed advertising content: sending a first response to the advertising platform comprising instructions to provide the content to the recipient. ### Claim 2 (depends on 1) The method of claim 1, wherein the time window corresponds to a duration of the advertising campaign. ### Claim 3 (depends on 1) The method of claim 1, wherein the first response to the advertising platform further comprises a bid price based at least on the determined difference between the proportional predicted total advertising content and the consumed advertising content. ### Claim 4 (depends on 1) The method of claim 1 wherein the advertising platform comprises a publisher. ### Claim 5 (depends on 1) The method of claim 1 wherein the advertising platform comprises an advertising exchange. ### Claim 6 (depends on 1) The method of claim 1 wherein the recipient at the first receipt time corresponds to an entity selected from the set of: an application, a mobile application, a device, a browser instance, a video view instance, a set-top box software, a computer, a personal digital assistant, a cell phone, a gaming divide, a augmented reality system, and a set-top unit. ### Claim 7 (depends on 1) The method of claim 1, further comprising: responsive to receiving, from the advertising platform, at a second receipt time after the first receipt time and before the end of the time window, a notification of availability of a second opportunity to expose the recipient to the content: determining, with respect to a second period of time from the beginning of the time window to the second receipt time, an updated consumed advertising content provided to the recipient; determining an updated predicted total advertising content for the time window, the updated predicted total advertising content of all advertising content which will be provided to the recipient in the time window; determining an updated proportional predicted total advertising content by multiplying the updated predicted total advertising content by the proportional exposure cap; determining whether the updated proportional predicted total advertising content is less than the updated consumed advertising content; and responsive to determining that the updated proportional predicted total advertising content is less than the updated consumed advertising content: sending a second response to the advertising platform comprising instructions not to provide the content to the recipient. ### Claim 8 (depends on 7) The method of claim 7, wherein the second response to the advertising platform further comprises sending instructions to provide a second content to the recipient. ### Claim 9 (depends on 7) The method of claim 7, wherein: the recipient at the second receipt time corresponds to an entity selected from the set of: an application, a mobile application, a device, a browser instance, a video view instance, a set-top box software, a computer, a personal digital assistant, a cell phone, a gaming divide, a augmented reality system, and a set-top unit; and the recipient at the second receipt time corresponds to a different entity than the recipient at the first receipt time. ### Claim 10 A non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising: receiving a proportional exposure cap corresponding to a content of an advertising campaign, the proportional exposure cap comprising a fraction; responsive to receiving, from an advertising platform, at a first receipt time after a beginning of a time window and before an end of the time window, a notification of availability of a first opportunity to expose a first recipient to the content: determining, with respect to a first period of time from the beginning of the time window to the first receipt time, a consumed advertising content provided to the recipient; determining a predicted total advertising content for the time window, the predicted total advertising content comprising an estimate of all advertising content which will be provided to the recipient in the time window; determining a proportional predicted total advertising content by multiplying the predicted total advertising content by the proportional exposure cap; determining the difference between the proportional predicted total advertising content and the consumed advertising content; and responsive to determining that the proportional predicted total advertising content is greater than the consumed advertising content: sending a first response to the advertising platform comprising instructions to provide the content to the recipient. ### Claim 11 (depends on 10) The medium of claim 10, wherein the time window corresponds to a duration of the advertising campaign. ### Claim 12 (depends on 10) The medium of claim 10, wherein the first response to the advertising platform further comprises a bid price based at least on the determined difference between the proportional predicted total advertising content and the consumed advertising content. ### Claim 13 (depends on 10) The medium of claim 10 wherein the advertising platform comprises a publisher. ### Claim 14 (depends on 10) The medium of claim 10 wherein the advertising platform comprises an advertising exchange. ### Claim 15 (depends on 10) The medium of claim 10 wherein the recipient at the first receipt time corresponds to an entity selected from the set of: an application, a mobile application, a device, a browser instance, a video view instance, a set-top box software, a computer, a personal digital assistant, a cell phone, a gaming divide, a augmented reality system, and a set-top unit. ### Claim 16 (depends on 10) The medium of claim 10, wherein the method further comprises: responsive to receiving, from the advertising platform, at a second receipt time after the first receipt time and before the end of the time window, a notification of availability of a second opportunity to expose the recipient to the content: determining, with respect to a second period of time from the beginning of the time window to the second receipt time, an updated consumed advertising content provided to the recipient; determining an updated predicted total advertising content for the time window, the updated predicted total advertising content of all advertising content which will be provided to the recipient in the time window; determining an updated proportional predicted total advertising content by multiplying the updated predicted total advertising content by the proportional exposure cap; determining whether the updated proportional predicted total advertising content is less than the updated consumed advertising content; and responsive to determining that the updated proportional predicted total advertising content is less than the updated consumed advertising content: sending a second response to the advertising platform comprising instructions not to provide the content to the recipient. ### Claim 17 (depends on 16) The medium of claim 16, wherein the second response to the advertising platform further comprises sending instructions to provide a second content to the recipient. ### Claim 18 (depends on 16) The medium of claim 16, wherein: the recipient at the second receipt time corresponds to an entity selected from the set of: an application, a mobile application, a device, a browser instance, a video view instance, a set-top box software, a computer, a personal digital assistant, a cell phone, a gaming divide, a augmented reality system, and a set-top unit; and the recipient at the second receipt time corresponds to a different entity than the recipient at the first receipt time. ### Claim 19 A system comprising: a processor; and a non-transitory computer-readable storage medium storing processor-executable computer program instructions that, when executed, cause a computer processor to perform a method, the method comprising: receiving a proportional exposure cap corresponding to a content of an advertising campaign, the proportional exposure cap comprising a fraction; responsive to receiving, from an advertising platform, at a first receipt time after a beginning of a time window and before an end of the time window, a notification of availability of a first opportunity to expose a first recipient to the content: determining, with respect to a first period of time from the beginning of the time window to the first receipt time, a consumed advertising content provided to the recipient; determining a predicted total advertising content for the time window, the predicted total advertising content comprising an estimate of all advertising content which will be provided to the recipient in the time window; determining a proportional predicted total advertising content by multiplying the predicted total advertising content by the proportional exposure cap; determining the difference between the proportional predicted total advertising content and the consumed advertising content; and responsive to determining that the proportional predicted total advertising content is greater than the consumed advertising content: sending a first response to the advertising platform comprising instructions to provide the content to the recipient. ### Claim 20 (depends on 19) The system of claim 19, wherein the time window corresponds to a duration of the advertising campaign. ### Claim 21 (depends on 19) The system of claim 19, wherein the first response to the advertising platform further comprises a bid price based at least on the determined difference between the proportional predicted total advertising content and the consumed advertising content. ### Claim 22 (depends on 19) The system of claim 19 wherein the advertising platform comprises a publisher. ### Claim 23 (depends on 19) The system of claim 19 wherein the advertising platform comprises an advertising exchange. ### Claim 24 (depends on 19) The system of claim 19 wherein the recipient at the first receipt time corresponds to an entity selected from the set of: an application, a mobile application, a device, a browser instance, a video view instance, a set-top box software, a computer, a personal digital assistant, a cell phone, a gaming divide, a augmented reality system, and a set-top unit. ### Claim 25 (depends on 19) The system of claim 19, wherein the method further comprises: responsive to receiving, from the advertising platform, at a second receipt time after the first receipt time and before the end of the time window, a notification of availability of a second opportunity to expose the recipient to the content: determining, with respect to a second period of time from the beginning of the time window to the second receipt time, an updated consumed advertising content provided to the recipient; determining an updated predicted total advertising content for the time window, the updated predicted total advertising content of all advertising content which will be provided to the recipient in the time window; determining an updated proportional predicted total advertising content by multiplying the updated predicted total advertising content by the proportional exposure cap; determining whether the updated proportional predicted total advertising content is less than the updated consumed advertising content; and responsive to determining that the updated proportional predicted total advertising content is less than the updated consumed advertising content: sending a second response to the advertising platform comprising instructions not to provide the content to the recipient. ### Claim 26 (depends on 25) The system of claim 25, wherein the second response to the advertising platform further comprises sending instructions to provide a second content to the recipient. ### Claim 27 (depends on 25) The system of claim 25, wherein: the recipient at the second receipt time corresponds to an entity selected from the set of: an application, a mobile application, a device, a browser instance, a video view instance, a set-top box software, a computer, a personal digital assistant, a cell phone, a gaming divide, a augmented reality system, and a set-top unit; and the recipient at the second receipt time corresponds to a different entity than the recipient at the first receipt time.