System for delivering notification messages across different notification media

A method for delivering notifications, comprising:

• associating a universal notification channel with a content provider;
• associating the universal notification channel with a set of platform notification services, each platform notification service adapted for sending notifications according to a corresponding platform, wherein the association of the universal notification channel with the set of platform notification services comprises an association of a universal channel identifier for the universal notification channel with a set platform notification channel identifiers for platform notification channels provided by the platform notification services;
• receiving a notification from the content provider on the universal notification channel;
• determining a platform associated with the notification based on the association between the universal notification channel and the set of platform notification services;
• and
• providing the notification to the platform notification service corresponding to the determined platform such that the notification is delivered to a user according to the determined platform.

A non-transitory computer readable medium, comprising instructions for:

• associating a universal notification channel with a content provider;
• associating the universal notification channel with a set of platform notification services, each platform notification service adapted for sending notifications according to a corresponding platform, wherein the association of the universal notification channel with the set of platform notification services comprises an association of a universal channel identifier for the universal notification channel with a set platform notification channel identifiers for platform notification channels provided by the platform notification services;
• receiving a notification from the content provider on the universal notification channel;
• determining a platform associated with the notification based on the association between the universal notification channel and the set of platform notification services;
• and
• providing the notification to the platform notification service corresponding to the determined platform such that the notification is delivered to a user according to the determined platform.