Intelligent assistant content generation

A non-transitory computer readable medium comprising instructions which, when executed by a processor, cause a computing system to perform operations, comprising:

• receiving, by the computing system, user activity data from a user interacting with content of a website hosted by a third party computing system separate from the computing system, wherein the user activity data is received via one or more integrations injected into code associated with the website and wherein the website comprises a chat interface linking the user to an intelligent assistant hosted by the computing system;
• generating, by the computing system, a profile for the user based on the user activity data, wherein the profile comprises tags indicating at least one attribute about the user;
• establishing, by the computing system, a communication session between the user and the intelligent assistant via the chat interface;
• receiving, by the computing system, a message from the user to the intelligent assistant;
• determining, by the computing system, that the message comprises a key word triggering retrieval of relevant content;
• based on the determining, retrieving, by the computing system, the relevant content that is associated with the key word and relevant to the user based on the tags associated with the profile;
• and
• causing, by the computing system, a client device associated with the user to display the relevant content alongside the chat interface.

A system, comprising:

• a processor;
• and
• a memory having programming instructions stored thereon, which, when executed by the processor, causes the system to perform operations, comprising:
• receiving user activity data from a user interacting with content of a website hosted by a third party computing system separate from the system, wherein the user activity data is received via one or more integrations injected into code associated with the website and wherein the website comprises a chat interface linking the user to an intelligent assistant hosted by the system;
• generating a profile for the user based on the user activity data, wherein the profile comprises tags indicating attributes about the user;
• establishing a communication session between the user and the intelligent assistant via the chat interface;
• receiving a message from the user to the intelligent assistant;
• determining that the message comprises a key word triggering retrieval of relevant content;
• based on the determining, retrieving the relevant content that is associated with the key word and relevant to the user based on the tags associated with the profile;
• and
• causing a client device associated with the user to display the relevant content alongside the chat interface.