Systems and methods for enabling social interactions during a media consumption session

A system comprising:

• input/output (I/O) circuitry;
• and
• control circuitry configured to:
• generate a media asset for presentation during a consumption session associated with a user profile;
• while generating for presentation the media asset:
• generate for presentation an option to enable a social network profile, associated with a social network and associated with the user profile, to interact with a social network profile of a performer included in a cast of the media asset;
• in response to receiving, via the I/O circuitry, selection of the option, extract an image of a first frame of a first scene of the media asset being presented when the selection is received, and receive input associated with the image of the first frame;
• and
• transmit a request to post a message on the social network, wherein the message comprises the extracted image of the first frame and the received input, and the transmitting enables a plurality of devices to access the message via the social network;
• determine that a response to the message, associated with the first scene of the media asset, has been received from the social network profile associated with the performer, and associate the response with metadata for the first scene;
• determine, based on metadata for a second scene of a media asset, that at least one response, from at least one device associated with at least one social network profile associated with at least one regular user, has been received to one or more messages from users of the social network, in association with the second scene;
• and
• while the media asset is being generated for display, and in response to determining that the response to the message has been received from the social network profile associated with the performer in association with the first scene and that the at least one response to the one or more messages has been received from the at least one regular user in association with the second scene, generate for simultaneous presentation:
• at a first portion of a user interface, the first frame of the first scene and a first indication that the response to the message has been received from the performer in association with the first scene, wherein the first indication is selectable to access the response from the performer;
• and
• at a second portion of the user interface, a second frame of the second scene and a second indication that the at least one response to the one or more messages has been received from the at least one regular user in association with the second scene, wherein the second indication is selectable to access the at least one response from the at least one regular user, and wherein an appearance of the second indication is based on a type of indications for regular users and differs from an appearance of the first indication which is based on a type of indications for performers included in the cast of the media asset.