Mutable geo-fencing system

A system comprising:

• a memory;
• and
• at least one hardware processor couple to the memory and comprising instructions that cause the system to perform operations comprising:
• causing display of a presentation of a set of search results;
• receiving an input that selects a search result from among the set of search results, the search result corresponding with a location of interest;
• generating, by one or more processors, a geo-fence based on the location of interest that corresponds with the selected search result, the geo-fence comprising a boundary that encompasses a region that includes the location of interest;
• dividing the region encompassed by the geo-fence into a set of cells, each cell among the set of cells representing an equal portion of the region, wherein a quantity of the set of cells is based on a size of the geo-fence;
• detecting, by one or more processors, a plurality of requests to access media content associated with the geo-fence from one or more devices located within the region encompassed by the geo-fence;
• determining a distribution of a subset of the one or more devices located within a cell from among the one or more cells based on a portion of the plurality of requests to access the media content associated with the geo-fence over a predefined period of time;
• calculating a usage metric of the cell based on the distribution of the subset of the one or more devices over the predefined period of time;
• determining that the usage metric of the cell is below a threshold value;
• and
• adjusting the boundary of the geo-fence to exclude the cell based on the usage metric associated with the cell being below the threshold value.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations including:

• causing display of a presentation of a set of search results;
• receiving an input that selects a search result from among the set of search results, the search result corresponding with a location of interest;
• generating, by one or more processors, a geo-fence based on the location of interest that corresponds with the selected search result, the geo-fence comprising a boundary that encompasses a region that includes the location of interest;
• dividing the region encompassed by the geo-fence into a set of cells, each cell among the set of cells representing an equal portion of the region, wherein a quantity of the set of cells is based on a size of the geo-fence;
• detecting, by one or more processors, a plurality of requests to access media content associated with the geo-fence from one or more devices located within the region encompassed by the geo-fence;
• determining a distribution of a subset of the one or more devices located within a cell from among the one or more cells based on a portion of the plurality of requests to access the media content associated with the geo-fence over a predefined period of time;
• calculating a usage metric of the cell based on the distribution of the subset of the one or more devices over the predefined period of time;
• determining that the usage metric of the cell is below a threshold value;
• and
• adjusting the boundary of the geo-fence to exclude the cell based on the usage metric associated with the cell being below the threshold value.