Promotion processing system for saving a digital promotion to a digital wallet based upon link based image display and related methods

A promotion processing server comprising:

• a processor and an associated memory configured to
• store a plurality of images each corresponding to a digital promotion, each image having an impression count associated therewith,
• generate promotional content comprising an embedded static uniform resource locator (URL) to a given image of the plurality thereof corresponding to a digital promotion so that a different one of the plurality of images is associated with the embedded static URL at different times, the promotional content being generated by embedding the embedded static URL in the promotional content so that when the promotional content is displayed, the given image is displayed within the promotional content,
• communicate the promotional content including the embedded static URL to the given image to a user device associated with a given user,
• receive, from the user device, a request for the given image based upon the embedded static URL, the request including a user identifier associated with the given user and embedded static URL to the given image, and the request being received upon the user device determining that the promotional content is being displayed on a display of the user device based upon activation of a display flag activated when the promotional content is displayed in an active display window on the display,
• extract the user identifier from the request,
• select the given image based upon the embedded static URL and the user identifier,
• communicate the given image corresponding to the embedded static URL to the user device for viewing with the promotional content so that when the promotional content is displayed, the given image corresponding to the embedded static URL is displayed within the promotional content,
• increase the impression count for the given image based upon viewing of the given image,
• cooperate with the user device to save the corresponding digital promotion to a digital wallet associated with the given user based upon the image being displayed at the user device, and track saving of the corresponding digital promotion to the digital wallet upon saving the digital promotion to the digital wallet, and
• calculate a redemption rate for the digital promotion based upon the impression count for each of the plurality of images and the tracked saving of the digital promotion to the digital wallet.

A method of processing a promotion comprising:

• using a promotion processing server to
• store a plurality of images each corresponding to a digital promotion, each image having an impression count associated therewith,
• generate promotional content comprising an embedded static uniform resource locator (URL) to a given image of the plurality thereof corresponding to a digital promotion so that a different one of the plurality of images is associated with the embedded static URL at different times, the promotional content being generated by embedding the embedded static URL in the promotional content so that when the promotional content is displayed, the given image is displayed within the promotional content,
• communicate the promotional content including the embedded static URL to the given image to a user device associated with a given user,
• receive, from the user device, a request for the given image based upon the embedded static URL, the request including a user identifier associated with the given user and the embedded static URL to the given image, and the request being received upon the user device determining that the promotional content is being displayed on a display of the user device based upon activation of a display flag activated when the promotional content is displayed in an active display window on the display,
• extract the user identifier from the request,
• select the given image based upon the embedded static URL and the user identifier,
• communicate the given image corresponding to the embedded static URL to the user device for viewing with the promotional content so that when the promotional content is displayed, the given image corresponding to the embedded static URL is displayed within the promotional content,
• increase the impression count for the given image based upon viewing of the given image,
• cooperate with the user device to save the corresponding digital promotion to a digital wallet associated with the given user based upon the image being displayed at the user device, and track saving of the corresponding digital promotion to the digital wallet upon saving the digital promotion to the digital wallet, and
• calculate a redemption rate for the digital promotion based upon the impression count for each of the plurality of images and the tracked saving of the digital promotion to the digital wallet.

A non-transitory computer readable medium for processing a promotion, the non-transitory computer readable medium comprising computer executable instructions that when executed by a processor cause the processor to perform operations comprising:

• storing a plurality of images each corresponding to a digital promotion, each image having an impression count associated therewith;
• generating promotional content comprising an embedded static uniform resource locator (URL) to a given image of the plurality thereof corresponding to a digital promotion so that a different one of the plurality of images is associated with the embedded static URL at different times, the promotional content being generated by embedding the embedded static URL in the promotional content so that when the promotional content is displayed, the given image is displayed within the promotional content;
• communicating the promotional content including the embedded static URL to the given image to a user device associated with a given user;
• receiving, from the user device, a request for the given image based upon the embedded static URL, the request including a user identifier associated with the given user and embedded static URL to the given image, and the request being received upon the user device determining that the promotional content is being displayed on a display of the user device based upon activation of a display flag activated when the promotional content is displayed in an active display window on the display;
• extracting the user identifier from the request;
• selecting the given image based upon the embedded static URL and the user identifier;
• communicating the given image corresponding to the embedded static URL to the user device for viewing with the promotional content so that when the promotional content is displayed, the given image corresponding to the embedded static URL is displayed within the promotional content;
• increasing the impression count for the given image based upon viewing of the given image;
• cooperating with the user device to save the corresponding digital promotion to a digital wallet associated with the given user based upon the image being displayed at the user device, and tracking saving of the corresponding digital promotion to the digital wallet upon saving the digital promotion to the digital wallet;
• and
• calculating a redemption rate for the digital promotion based upon the impression count for each of the plurality of images and the tracked saving of the digital promotion to the digital wallet.