Systems and methods for automatically creating content modification scheme
AssigneeGoogle Inc.
InventorsGuannan Zhang, Yiling Zhang
Life of this patent
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Abstract
Systems and methods for automatically associating content characteristics to a third-party content are provided. A uniform resource locator identifying a resource is received from a content provider. The content is rendered to produce an object tree. A first node of the object tree is determined, where the first node represents a content slot. A second node of the object tree proximate to the first node is identified. The second node has a content characteristic, which is extracted. The extracted content characteristic is associated with the first node and stored.
Claims21
A computerized method for automatically creating a content modification scheme for content, the method comprising:
- receiving a uniform resource locator (URL) from a content provider, the URL identifying a resource;
- rendering the resource to produce an object tree;
- determining a first node of the object tree representing a content slot;
- identifying a second node of the object tree, the second node having a content characteristic;
- extracting the content characteristic from the second node;
- associating the content characteristic with the first node of the object tree;
- storing, in a data structure maintained in a memory element, the association of the determined first node and the associated content characteristic;
- and
- modifying a content item associated with the first node using the associated content characteristic.
A system comprising a processor and a memory storing instructions that, when executed by the processor, cause the system to:
- receive a uniform resource locator (URL) from a content provider, the URL identifying a resource;
- render the resource to produce an object tree;
- determine a first node of the object tree representing a content slot;
- identify a second node of the object tree, the second node having a content characteristic;
- extract the content characteristic from the second node;
- associate the content characteristic with the first node of the object tree;
- store, in a data structure maintained in a memory element, the association of the determined first node and the associated content characteristic;
- and
- modify a content item associated with the first node using the associated content characteristic.
Dependencies are inferred from the claim text.