Method and system for targeted brand campaigning
AssigneeEditorji Technologies Private Limited
InventorVikramaditya Chandra
Life of this patent
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Abstract
Aspects of the invention are directed towards a system, platform and a method for targeted brand campaigning One or more embodiments of the invention describe the method comprising steps of determining one or more content hooks based on one or more preferences and behavior of a user while using the platform. The method also comprising steps of enabling the one or more content hooks with an executable link and directing the executable link to an advertisement playlist. The advertisement playlist comprises one or more descriptor videos and influencer videos curated for the user based on one or more parameters.
Claims29
A method for targeted brand campaigning using a platform, the method comprising:
- determining one or more content hooks based on one or more preferences and behavior of a user while using the platform;
- enabling the one or more content hooks with an executable link;
- directing the executable link to an advertisement playlist, the advertisement playlist comprising one or more descriptor videos and influencer videos curated for the user based on one or more parameters.
The method as claimed in 1, wherein the platform determines the descriptor videos and the influencer videos on executing the executable link.
A platform for targeted brand campaigning, the platform comprising:
- a determination unit configured to determine one or more content hooks based on one or more preferences and behavior of a user while using the platform;
- and
- an execution unit configured to
- enable the one or more content hooks with an executable link;
- and
- direct the executable link to an advertisement playlist, the advertisement playlist comprising one or more descriptor videos and influencer videos curated for the user based on one or more parameters.
A user terminal for receiving targeted brand campaigning, the user terminal comprising:
- a transmitting unit configured to transmit a request comprising one or more user preferences to a platform, wherein the platform is configured to:
- determine one or more content hooks based on the one or more preferences and behavior of a user while using a platform;
- enable the one or more content hooks with an executable link;
- and
- direct the executable link to an advertisement playlist, the advertisement playlist comprising one or more descriptor videos and influencer videos curated for the user based on one or more parameters;
- and
- a receiver configured to receive an advertisement playlist from the platform.
A non-transitory computer readable medium storing instructions to be executed by one or more processors to configure the one or more processors to:
- determine one or more content hooks based on one or more preferences and behavior of a user while using a platform;
- enable the one or more content hooks with an executable link;
- direct the executable link to an advertisement playlist, the advertisement playlist comprising one or more descriptor videos and influencer videos curated for the user based on one or more parameters.
Dependencies are inferred from the claim text.