Systems and methods for adapting content items to endpoint media devices

A system comprising:

• one or more processing devices;
• and
• memory communicatively coupled with and readable by the one or more processing devices and having stored therein processor-readable instructions which, when executed by the one or more processing devices, cause the one or more processing devices to perform:
• causing transmitting of a first content composite that is configured with a containerization object, where:
• the containerization object is configured with one or both of containerization specifications and a container flag to facilitate performance of a set of one or more operations by an endpoint media device with respect to the first content composite consequent to the endpoint media device receiving the first content composite;
• the set of one or more operations relating to the first content composite;
• and
• the first content composite comprises a set of one or more audio and/or video packets corresponding to audio and/or video content;
• processing one or more communications corresponding to one or more indications of one or more detected operations associated with the endpoint media device, consequent to the endpoint media device performing the set of one or more operations;
• and
• based at least in part on the one or more communications, aggregating a set of observation data mapped to the endpoint media device and the first content composite.

One or more non-transitory, machine-readable media having machine-readable instructions thereon which, when executed by one or more processing devices, cause the one or more processing devices to perform:

• causing transmitting of a first content composite that is configured with a containerization object, where:
• the containerization object is configured with one or both of containerization specifications and a container flag to facilitate performance of a set of one or more operations by an endpoint media device with respect to the first content composite consequent to the endpoint media device receiving the first content composite;
• the set of one or more operations relating to the first content composite;
• and
• the first content composite comprises a set of one or more audio and/or video packets corresponding to audio and/or video content;
• processing one or more communications corresponding to one or more indications of one or more detected operations associated with the endpoint media device, consequent to the endpoint media device performing the set of one or more operations;
• and
• based at least in part on the one or more communications, aggregating a set of observation data mapped to the endpoint media device and the first content composite.