E-commerce tags in multimedia content
AssigneeBlock, Inc.
InventorsGabor Angeli, Marsal Gavalda, James Webb
Life of this patent
Estimating the term…
Abstract
Techniques described herein are directed to e-commerce tags in multimedia content. In an example, multimedia content is received and item-recognition techniques are performed to identify one or more items referenced in the content. An interactive element is generated that indicates information about a given referenced item, and that interactive element is displayed while the multimedia content is output. Selection of the interactive element may cause a purchasing user interface to be displayed with item and/or or payment information prepopulated based at least in part on identified attributes of the item and/or user preferences determined from historical purchase data associated with the user.
Claims20
A method, implemented by at least one server computing device of a service provider, the method comprising:
- receiving multimedia content including a representation of an item offered for sale by a merchant;
- identifying, through one or more recognition techniques, the item in the multimedia content;
- determining, based at least in part on inventory data associated with the merchant, identifying information associated with the item;
- associating the identifying information with an interactive element to be presented via a first graphical user interface of a user device in association with the multimedia content, wherein the interactive element indicates an amount of inventory remaining at the merchant and, when selected, causes the user device to display a second graphical user interface configured to allow a customer to purchase the item, and wherein the interactive element is identified based at least in part on a characteristic of the user device or user data associated with the customer;
- overlaying, at least partially and for customer interaction, the interactive element onto a portion of the multimedia content;
- receiving, from the user device of the customer, input data indicating customer interaction with the interactive element;
- and
- causing, based at least in part on the input data, the user device of the customer to display the second graphical user interface configured to allow the customer to purchase the item.
A system comprising:
- one or more processors;
- and
- non-transitory computer-readable media storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
- receiving multimedia content including a representation of an item;
- identifying the item in the multimedia content;
- determining identifying information associated with the item;
- associating the identifying information with an interactive element to be presented via a first graphical user interface of a user device in association with the multimedia content, wherein the interactive element indicates an amount of inventory remaining at a merchant and is selectable by a user of the user device, and wherein the interactive element is identified based at least in part on a characteristic of the user device or user data associated with the user;
- associating the interactive element with a portion of the multimedia content;
- receiving, from the user device, input data indicating user interaction with the interactive element;
- and
- causing, based at least in part on the input data, the user device to display a second graphical user interface configured to allow the user to acquire the item.
A method, implemented at least in part by one or more computers of a payment processing service provider, the method comprising:
- receiving multimedia content including a representation of an item;
- identifying the item in the multimedia content;
- determining identifying information associated with the item;
- associating the identifying information with an interactive element to be presented via a first graphical user interface in association with the multimedia content, wherein the interactive element indicates an amount of inventory remaining at a merchant and is selected based at least in part on a characteristic of a user device or user data associated with a user;
- associating the interactive element with a portion of the multimedia content;
- causing the interactive element to be displayed while the multimedia content is being output on the user device;
- receiving, from the user device and while the interactive element is displayed, input data indicating user interaction with the interactive element;
- and
- causing, based at least in part on the input data, the user device to display a second graphical user interface configured to allow the user to acquire the item.
Dependencies are inferred from the claim text.