US 11,893,604 B2 · Server-side content management

Abstract

Supplemental content can be determined through a server-side process, wherein a primary content provider can obtain the supplemental content from a supplemental content provider before any of the content is sent to the client device initially requesting the primary content. A primary content provider submits a request that can include an authorization token for the primary content provider, a publisher token including a proxy identifier for the user, application, or client device, and other relevant information. The supplemental content provider can verify the information and select targeted content based on the information. The supplemental content can then be provided to the primary content provider for incorporation with the primary content. The primary content provider can adjust the layout or selection before sending to the client device for display.

Claims20

Dependent claims

A computer-implemented method, comprising:

under control of one or more computer systems configured with executable instructions,
receiving a web service request to provide supplemental content to a primary content provider;
determining, based at least in part upon a client identifier associated with a client device, the supplemental content to be provided to the primary content provider;
and
providing the supplemental content to the primary content provider as part of a response payload, wherein the supplemental content is encoded in a header of a response to the web service request, and wherein the primary content provider is able to cause the supplemental content to be transmitted with primary content to the client device.

2 more elements

A non-transitory computer-readable medium storing instructions that, when executed by at least one processor, cause the at least one processor to:

receive a web service request to provide supplemental content to a primary content provider;
determine the supplemental content to be provided to the primary content provider;
and
provide the supplemental content to the primary content provider as part of a response payload, wherein the supplemental content is encoded in a header of a response to the web service request, and wherein the primary content provider is able to cause the supplemental content to be transmitted with primary content to a client device.

1 more element

Dependencies are inferred from the claim text.

Server-side content management

Life of this patent

Server-side content management

Life of this patent

Abstract

Claims20