Systems and methods for optimization of data element utilization according to multi-touch attribution

A system for optimizing distribution of resources for data elements to a user device, the system comprising:

• a data storage device storing instructions;
• and
• a processor configured to execute the instructions to perform a method including:
• receiving, at one or more computers, a tracking designation of a plurality of electronic event types associated with one or more display key performance indicators;
• receiving, at the one or more computers, a designation of a hierarchical prioritization of the one or more key performance indicators;
• forecasting, at the one or more computers, a future distribution performance of the one or more key performance indicators;
• logging data related to the forecasted future distribution performance;
• based on the logging data reaching a statistical significance, optimizing, at the one or more computers, distribution of the one or more data elements by increasing resources to a first data element of the one or more data elements, based on a determination that the first data element is associated with a higher forecasted future distribution performance than another one or more other data elements for distribution;
• and
• transmitting at the one or more computers, the one or more data elements based on the optimized distribution, to the user device.

A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of optimizing distribution of resources for data elements to a user device, the method including:

• receiving, at one or more computers, a tracking designation of a plurality of electronic even types associated with one or more display key performance indicators;
• receiving, at the one or more computers, a designation of a hierarchical prioritization of the one or more key performance indicators;
• forecasting, at the one or more computers, a future distribution performance of the one or more key performance indicators;
• logging data related to the forecasted future distribution performance;
• based on the logging data reaching a statistical significance, optimizing, at the one or more computers, distribution of the one or more data elements by increasing resources to a first data element of the one or more data elements, based on a determination that the first data element is associated with a higher forecasted future distribution performance than another one or more other data elements for distribution;
• and
• transmitting, at the one or more computers, the one or more data elements based on the optimized distribution, to the user device.