A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by a computer, cause the computer to perform operations at a multi-tenant loyalty platform, the operations including at least:
- causing presentation, in a first user interface, of loyalty program options to a first tenant in a multi-tenant environment, the first user interface allowing the first tenant and the multi-tenant loyalty platform to collaborate in a program configuration flow on selected program options made by the first tenant;
- receiving, via a first user interface element of the first user interface, from the first tenant, first order data relating to a selected program configuration presented in conjunction with the first user interface element, specific to the first tenant, of a first loyalty program to be implemented using the first order data, the first order data including a first set of attributes relating to the first loyalty program;
- causing presentation, in a second user interface, of loyalty program options to a second tenant in the multi-tenant environment, the second user interface allowing the second tenant and the multi-tenant loyalty platform to collaborate in a program configuration flow on selected program options made by the second tenant;
- receiving, via a second user interface element of the second user interface, from the second tenant, second order data, different from the first order data, relating to a selected program configuration, specific to the second tenant, of a second loyalty program to be implemented using the second order data, the second order data including a second set of attributes relating to the second loyalty program;
- storing the first and second order data in a loyalty program data structure that includes loyalty program rules specific to each of the first and second tenants and the respective first and second loyalty programs, wherein the first and second tenants in the multi-tenant environment each offer respective goods or services using a commercial platform separate from the multi-tenant loyalty platform;
- configuring the first and second loyalty programs using data stored in the loyalty program data structure, wherein the first and second loyalty programs are configured based on a receipt by a listener of the first and second order data via an application program interface (API) gateway;
- implementing the configured first and second loyalty programs at the multi-tenant loyalty platform;
- calculating a first output of the implemented first loyalty program;
- calculating a second output of the implemented second loyalty program;
- comparing the first and second outputs based on a normalized or homogenized base construct, wherein the comparing of the first and second outputs comprises:
- expressing the first and second outputs as respective first and second values based on a common reward currency and the normalized or homogenized base construct, wherein the first and second values corresponding to performances of the first and second loyalty programs;
- and
- comparing the first and second values;
- configuring the multi-tenant loyalty platform to implement the first and second loyalty programs synchronously and cause presentation, in a third interface, to the first or second tenant, the first and second outputs and a comparison result based on the compared first and second outputs;
- and
- reconfiguring the first loyalty program to improve a performance of the first loyalty program based on the comparison result.