Generating and modifying graphical user interface elements

A computer system, the computer system comprising:

• one or more processors, one or more computer-readable memories, one or more computer-readable tangible storage medium, and program instructions stored on at least one of the one or more computer-readable tangible storage medium for execution by at least one of the one or more processors via at least one of the one or more computer-readable memories, wherein the computer system is capable of performing a method comprising:
• detecting and authenticating a user interacting with a connected application;
• determining item interests of the user based on at least one or more of user purchase history, user interests, and user digital behaviors;
• generating and storing a personalized user profile based on the determined item interests of the user, wherein the personalized user profile includes a list of user items of interest and associated keywords, the personalized user profile being updated in real-time based on user interaction data from the connected application;
• in response to detecting a query made by the user, extracting from the detected query interest topics, subject matter, and a series of associated key terms;
• determining a highest-prioritized key term within the series of associated key terms;
• identifying a first GUI element displayed by the connected application based on the detected query;
• generating, using a generative adversarial network (GAN), a custom GUI element based on the highest-prioritized key term;
• and
• replacing the first GUI element with the generated custom GUI element.

A computer program product, the computer program product comprising:

• one or more computer-readable tangible storage medium and program instructions stored on at least one of the one or more computer-readable tangible storage medium, the program instructions executable by a processor capable of performing a method, the method comprising:
• detecting and authenticating a user interacting with a connected application;
• determining item interests of the user based on at least one or more of user purchase history, user interests, and user digital behaviors;
• generating and storing a personalized user profile based on the determined item interests of the user, wherein the personalized user profile includes a list of user items of interest and associated keywords, the personalized user profile being updated in real-time based on user interaction data from the connected application;
• in response to detecting a query made by the user, extracting from the detected query interest topics, subject matter, and a series of associated key terms;
• determining a highest-prioritized key term within the series of associated key terms;
• identifying a first GUI element displayed by the connected application based on the detected query;
• generating, using a generative adversarial network (GAN), a custom GUI element based on the highest-prioritized key term;
• and
• replacing the first GUI element with the generated custom GUI element.