Context cards for media supplementation

A computing apparatus comprising:

• at least one processor;
• and
• a memory storing instructions that, when executed by the at least one processor, configure the computing apparatus to perform operations comprising:
• detecting an association of a supplemental media content item with a first primary media content item presented within a user interface of an interaction application;
• automatically identifying the supplemental media content item from among a plurality of supplemental media content items supported by the interaction application;
• automatically retrieving metadata related to the supplemental media content item;
• causing presentation, within the user interface of the interaction application, of a supplementation affordance that presents the metadata related to the supplemental media content item and that is user selectable via the user interface to invoke a supplementation function;
• detecting a user selection of the supplementation affordance within the user interface;
• and
• responsive to the detection of the user selection of the supplementation affordance:
• invoking the supplementation function, and
• causing presentation of the supplemental media content item for application by a user of the interaction application to a second primary media content item.

A non-transitory computer-readable storage medium, the computer-readable storage medium including instructions that when executed by at least one processor, cause the at least one processor to perform operations comprising:

• detecting an association of a supplemental media content item with a first primary media content item presented within a user interface of an interaction application;
• automatically identifying the supplemental media content item from among a plurality of supplemental media content items supported by the interaction application;
• automatically retrieving metadata related to the supplemental media content item;
• causing presentation, within the user interface of the interaction application, of a supplementation affordance that presents the metadata related to the supplemental media content item and that is user selectable via the user interface to invoke a supplementation function;
• detecting a user selection of the supplementation affordance within the user interface;
• and
• responsive to the detection of the user selection of the supplementation affordance:
• invoking the supplementation function, and
• causing presentation of the supplemental media content item for application by a user of the interaction application to a second primary media content item.