Systems and methods for managing an online user experience

A system comprising:

• one or more computer systems programmed to perform operations comprising:
• providing a platform to a plurality of operators of a plurality of websites, the platform comprising a graphical user interface tool;
• providing the graphical user interface tool to an operator from the plurality of operators while the operator is browsing a published website from the plurality of websites, wherein the published website comprises a plurality of versions, and wherein each version from the plurality of versions is accessible to a respective user segment from a plurality of user segments;
• receiving, using the graphical user interface tool, a selection from the operator comprising an identification of (i) an element to be added to the published website and (ii) a location in the published website where the element will be added;
• receiving an instruction from the operator indicating that the element will be accessible to a first segment of users from the plurality of user segments and inaccessible to a second segment of users from the plurality of user segments;
• enabling the operator to preview a first version of the published website by impersonating a first user from the first segment of users and preview a second version of the published website by impersonating a second user from the second segment of users;
• in response to the selection and the instruction, automatically revising software code for the published website to include the added element at the location;
• and
• implementing an updated version of the published website using the revised software code,
• wherein the implemented updated version is accessible to the first segment of users who visit the published website and inaccessible to the second segment of users who visit the published website,
• wherein a previous version of the published website remains accessible to the second segment of users, and
• wherein the software code is revised and the updated version is implemented while the published website is deployed, such that the first segment of users is able to access the updated version once it is implemented and without having to leave or revisit the published website.

A non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the one or more computer processors to perform operations comprising:

• providing a platform to a plurality of operators of a plurality of websites, the platform comprising a graphical user interface tool;
• providing the graphical user interface tool to an operator from the plurality of operators while the operator is browsing a published website from the plurality of websites, wherein the published website comprises a plurality of versions, and wherein each version from the plurality of versions is accessible to a respective user segment from a plurality of user segments;
• receiving, using the graphical user interface tool, a selection from the operator comprising an identification of (i) an element to be added to the published website and (ii) a location in the published website where the element will be added;
• receiving an instruction from the operator indicating that the element will be accessible to a first segment of users from the plurality of user segments and inaccessible to a second segment of users from the plurality of user segments;
• enabling the operator to preview a first version of the published website by impersonating a first user from the first segment of users and preview a second version of the published website by impersonating a second user from the second segment of users;
• in response to the selection and the instruction, automatically revising software code for the published website to include the added element at the location;
• and
• implementing an updated version of the published website using the revised software code,
• wherein the implemented updated version is accessible to the first segment of users who visit the published website and inaccessible to the second segment of users who visit the published website,
• wherein a previous version of the published website remains accessible to the second segment of users, and
• wherein the software code is revised and the updated version is implemented while the published website is deployed, such that the first segment of users is able to access the updated version once it is implemented and without having to leave or revisit the published website.